THE STOCK MARKET GAME Assignment Example | Topics and Well Written Essays - 750 words

THE STOCK MARKET GAME - Assignment Example With the steady growth of the American economy (Hafer and Scott 07), Kraft foods will continue its rise to be one of the greatest food companies the world has known. I have owned this stock several times before and it’s tried and tested record gives me no reason to leave it since it is an industry leader. Its competitors are either short of ideas or just a level below it since they don’t have a complete package that can pose a serious challenge to Kraft foods. Currently there seems to be nothing hindering the success of the company from the inside. The company has survived the high competition from the many upcoming companies in the past decade and remained on top of the industry just as it joined years back. Unilever is a globally recognized company with over 400 brands under its belt (â€Å"Introduction to Unilever†1). All the 400 brands focus on the good health of the company’s customers and their well being as well. With such a wide range of products, Unilever touches the lives of people in several different ways. Their products range from nutritious foods to generous ice creams, soaps, and household products. They produce brands that lead the markets like Omo, Knorr, Axe, Lipton and Dove. They also produce locally trusted names like blue band, Suave and Pureit. Unilever’s products are consumed worldwide in over 190 countries. Its products are consumed by two billion people every single day. In the recent year, they recorded a growth in sales of 6.5%. Emerging markets contributed to almost 55% of their business. The company has a stable expansion plan as shown with its rapid growth and acquisitions like Alberto Culver which was their biggest in a decade increased their turnover by more than 1% in the past year. Unilever is a market leader and because of the high standards that it maintains in the market,