Strategic Analysis Nike - 1619 Words

STRATEGIC MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading position through emphasizing quality products, constant innovation, and aggressive marketing. Nike sells its products in more than 180 countries under not only its namesake brand but brands such as Cole Haan, Converse, Hurley†¦show more content†¦The company focuses its marketing on celebrity endorsement, i.e. athletes in basketball, golf, soccer, and tennis. Lately, Nike has also began to sponsor big sporting events so as to create huge awareness and brand following. In 2008, Nike spent significant amount on advertising in the Beijing 2008 Olympics and the Football Championship. After the recent Tiger Woods scandal Nike plans on revisiting it celebrity endorsement strategy. It can be noted that the ‘swoosh logo’ is one of the most famous in the world due to these huge advertising efforts. Branding Strategy: Nike’s strategy in this front is to develop a premium brand associated with high quality product that satisfies customer needs. Nike’s brand is associated with an aggressive attitude portrayed by, â€Å"you don’t win silver, you lose gold,† which clearly suggests that winning is vital. The Nike customer associated the Nike brand with being the ‘American’ way: Being individual and aggressive like Michael Jordan and John McEnroe. Nike built its brand around sports, attitude and lifestyle. Nike backed this strategy with marketing campaigns like â€Å"Just do it† and with the companies front athletes like Michael Jordan and Tiger Woods. Selling Strategy: Nike’s strategy in early 2000s was to develop, flag ship stores, NikeTown shops in bigger cities, first national, and then abroad. Nike was the first company to establish flagship stores and it turned out to be a sensation. There are independentShow MoreRelatedStrategic Analysis of Nike1213 Words   |  5 PagesNike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. It grow rapidly through the 1970’s, and expanded its product lines to produce footwear in the categories of running, training, basketball, casual shoes, and kids shoes. As the bloom faded from the domestic athletic footwear market, the company entered active apparel market in 1978. Nike made a series of strategic decisions in 1970’s and earlyRead MoreNike Strategic Analysis3456 Words   |  14 PagesIntroduction Every box of Nike shoes states, engineered and built to the exact specifications for championship athletes around the world. Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight, a competitive runner, who incorporated Blue Ribbon Sports in Oregon in 1968. BlueRead MoreStrategic Analysis of Nike8813 Words   |  36 Pages------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STRATEGIC ANALYSIS OF ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Read MoreStrategic Management Analysis of Nike2527 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes.Read MoreStrategic Analysis of Nike Inc12147 Words   |  49 Pagesp.8 Company AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.9 Industry AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......p.24 Top Competitor AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.25 Other External ForcesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.26 Key OpportunityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â….Â…p.27 Key ThreatÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.27 Major and Subordinate ProblemsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…p.28 Strategic MatchÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.29 Primary Strategic Match PositionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Read MoreStrategic Management Analysis of Nike2519 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes withRead MoreStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pages Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. TheRead MoreEnvironmental Scan Paper1535 Words   |  7 Pagesthe internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the company could want to measure consumer behavorior, competitor behavior, and current trends in their marketplace. Environmental Scan and SWOT Analysis The information discovered from conducting an environmental scan and SWOT Analysis is vital to an organization’s success as it will help businesses gain an accurate assessment ofRead MoreNike, Mission, Vision, Values, Principles Essay704 Words   |  3 PagesRunning head: NIKE, Inc. Mission, Vision, Principles 1 NIKE, Inc. Mission, Vision, Principles Ameirah Aldahmani MSM631 – Strategic Management and Financial Reports Analysis Regis University Saturday, September 04, 2010 Abstract This paper is a qualitative and quantitative analysis of NIKE, Inc., done as six separate sections. The six sections of the project are external environment analysis, S.W.O.T analysis, executive interview, strategic and tactical plans and controls, structure,Read MoreEnvironmental Scan Essays952 Words   |  4 PagesEnvironmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company.

Challenge of Taking Care Elderly Loved One Essay - 952 Words

My mother broke her hip and had to stay at a nursing home temporarily to rehabilitate. I knew then if she had to stay for a long term that would not be option for my mother. Nursing homes are okay, if family members are checking on your love one while they are there; because I believe they do not have adequate staff to accommodate all the patients in the nursing home. As a result the challenges of taking care of my mother were her refusal to help, effects to health of caretaker, and family conflicts. My mother lived in her home for 50 years. Getting my mother to leave her home and all that was familiar to her was not easy task. She did not feel like she had to leave because she thought she could take care of herself. Some of the†¦show more content†¦I also had offered to set up her bill online and paid them monthly and she refused. For example when she came to live with me finally anything that came on the television especially the religious show that promised her t hat she would be heal and all she had to do is drink this healing water, I would just tell her I did because she would continue to ask me if I did because me explaining that she did not need send her money would become confrontation. My next challenge with my mother was that she did not accept that she had any medical problems and that she need no assistants in her daily living, even though she had start taking a lot falls before she actually fractured her hip and that was one of my biggest concern, because of her being elderly and possibility of not recovering properly. Later she had a stroke, and started having seizures, which brought on the early dementia. So with having dementia it was hard convincing her that she could live alone and take care of herself â€Å"It is hardly surprising that caregivers often develop burnout as well as physical and psychological problems that may compromise or even preclude their caregiving efforts.† (Tepper, L. M., Cassidy, T. M. 2004, p. 197). Taking care of my mother was not easy she was very difficult to deal with as a matter of fact the relationship had change because of my role I felt like I was the mother and she was the child. My mother and I would argue daily and we never use too weShow MoreRelatedSpeak Your Mind : Taking Care While Caretaking Essay1503 Words   |  7 PagesSpeak Your Mind: Taking Care While Caretaking This paper is done with the use of the Speak Your Mind video titled â€Å"Taking Care While Caretaking,† Phelps (2013, November 13) season four. Throughout the paper there will be examples and topics about taking care of loved ones while they deal with mental and physical health issues. There will be references from the sources Experiencing the Lifespan, myageingparent.com, and Care of the Elderly. Taking Care While Caretaking The video from Speak Your MindRead MorePhysical Needs For The Elderly1569 Words   |  7 Pagesperiod of life. Many elderly people have specific physical needs where adaptations to their home are necessary or where they need specific equipment for self care. Old age also brings new emotional challenges for the elderly person when the family can be useful in helping to meet the persons mental health needs. Senior citizens experience needs in their social life; they also experience the need for activities with other seniors. Health needs also negatively affect the elderly and cause multiple physicalRead MoreThe Biology Of Aging And Aging942 Words   |  4 Pagesthroughtout society as a whole. It looks at how the youth are treated and how the elderly are treated. I am very passionate about section 6.6, Problems of the Elderly, because I think we need to focus on giving support to the elderly. I think it is especially important as the dependency ratio is increasing and as the amount o f elderly increase the amount of services they need will also increase. The eldderly face many challenges as their body gets tired and old. These issues are problems with work, retirementRead MoreEssay on Late Adulthood and Depression1558 Words   |  7 Pageslived their life. Now, too many elderly people are not satisfied and look at this stage as depressing. Most fear death of either a loved one or for themselves. This topic is interesting to me because elderly people should make the best of their last stage of life. This topic discusses about getting older, the life changes that they go through physically, emotionally, and mentally. We should know more about it so that we can help our family and friends get through one of the best, yet toughest partRead MoreAnalysis Of Tuesdays With Morrie By Mitch Albom1092 Words   |  5 Pagesimportant step, growing-up or growing older and ageism are theories about older individuals. Ageism includes preconceptions that elderly are categorized for their age and perceived as weak, and incapable of performing tasks and needy of others (Quadagno, 2014). Another view about elderly individuals is the way they are looked down on by the younger society, i.e. elderly are not as intelligent as their younger competitive working force. People fear what they do not know and do not understand. AgeRead MoreEssay on Alzheimers Disease813 Words   |  4 PagesThe need to educate people on Alzheimer’s Disease for family members or friends in-case a loved one is diagnosed. Introduction: A. What would one do if their family member or friend knew of someone who was diagnosed with Alzheimer’s Disease? What would they do to help or take care of this family member? Well, I work in a nursing home with the elderly with this disease every day. It can be a challenge for the family member who may not understand, but with a little education on Alzheimer’s DiseaseRead MoreThe Ethical Issues Of Physician Assisted Suicide Essay1736 Words   |  7 Pagesa health care worker provides a patient with tools and/or medication that will help the patient kill him or herself, without the direct intervention of the care provider. This paper will define key terms for my argument against Physician Assisted Death, and why I believe it’s wrong, where I will provide a brief background of the situation. Next, I will provide a more a more thorough explanation of these important positions I provided. In conclusion, I would provide some ideas for taking action andRead More Case Analysis : Homecare Home Care Organization1704 Words   |  7 Pagesof a home-based care for different workers who play an essential role in the promotion of healthy lifestyles among this population. It is consequently essential to determine that, the adult population needs to be provided with non-medical care aimed at improving their levels of physical activity and dietary changes in order to improve their health. In this case, Trident Homecare provider’s aims to develop an effective training program that is directed towards educating different care provider’s withRead MoreAnalysis Of The Book Desiree s Baby 849 Words   |  4 Pagesworld of men. Written by two different authors, the stories collide with similarities. Such as betrayals of their husbands, the relocation of themselves and their loved ones, and going against the status quo in the â€Å"role† of being the wife. Mrs. Marroner and Desiree have to face the idea of change and leave their homes. Desiree by taking her baby and heading out to the swamps to never be heard from again. â€Å"She disappeared among the reeds and willows that grew thick along the banks of the deep, sluggishRead More Alzheimers Disease, Nursing Essay1477 Words   |  6 Pages Nursing Care and Understanding of Alzheimer Disease Introduction nbsp;nbsp;nbsp;nbsp;nbsp;Loss of memory, forgetfulness, personal change, even death, are common related disorders caused by a disease called Dementia or better known to most people as Alzheimer’s disease. This disease is the fourth leading cause of death in the United States in persons 65 and older. Alzheimer’s disease is, named for the German neurologist Alois Alzheimer, who first recognized the disease in 1907; Alzheimer’s

Conflict in Organization Free Essays

CONFLICT MANAGEMENT Conflict management refers on the way how we approach the other party in a conflict situation. There are main structural approaches such as emphasizing superordinate goals, reducing differentiation, improving communication and understanding, reducing task independence, increasing resources, and clarifying rules and procedures. Emphasizing Supeordinate Goals The first way to resolve the conflict is to seek and find the common goals. We will write a custom essay sample on Conflict in Organization or any similar topic only for you Order Now The emphasizing superordinate goals are common objectives held by conflicting parties that are more important than the department or individual goals on which the conflict is based. If the commitments to corporate wide goals increase, the employees will pay less attention to competing individual or departmental-level goals. So, it reduces their perceived conflict with co-workers. Besides that, they also can reduce the problem of incompatibility and differentiation by establishing a common frame of reference. For example, the most effective executive teams frame their decision as superordinate goals that arise above each executive’s departmental or divisional goals. Reducing Differentiation Besides that, another way for resolving conflict is to remove the sources of different values and beliefs that produce the conflict in the first place. When the employees think they have same backgrounds or experience with other workers, they will be more motivated to coordinate their activities and resolve the conflict. For example, move the employees to different jobs so that they come to depend on each others. Improving Communication and Understanding The third way to minimize the conflict involves by giving the conflict parties more opportunities to communicate and understand each other. By aving the good communication, the employees can understand and appreciate each other’s views and opinions. It relates to contact hypothesis which is the more meaningful interaction we have with someone, the less we rely on stereotypes to understand that person. There are two warnings. First, apply communication or understanding after reducing differentiation. For example, when we intera ct with people who are quite different and have conflict with us, we tend to select information that reinforces that view. So, communication and understanding interventions are most effective when differentiation is sufficiently low. Second, people in collectivist and high power distance cultures are less comfortable with the practice of resolving differences through open communication. People in Confucian cultures prefer an avoidance conflict management style since it is consistent with face saving and harmony. Furthermore, direct communication is high-risk because it threatens the harmony easily. Reducing Interdependence Another way to minimize dysfunctional conflict may involve reducing the level of interdependence between the parties. It can occur by dividing the shared sources so that each party has exclusive use part of it in different times. Sequentially, interdependence task may be combined so that they can form a pooled or shared interdependence. Furthermore, buffers also can help to reduce the interdependence level among people. It includes resources such as more inventories could be added between people who perform sequential tasks. The organizations use human buffers as people who serve as intermediaries between interdependent people or work units that do not get along through direct interaction. Increasing Resources The dysfunctional conflict also can be reduced by increasing the amount of resource available. It also refers by duplicating the resources so that can minimize the conflict. Corporate decision makers might dismiss this solution quickly because of the costs involved. Nevertheless, these costs with the costs of dysfunctional conflict that arise out of resource scarcity must be compared carefully. Clarifying Rules and Procedures Conflicts that arise from unclear and ambiguous can be resolved through establishing rules and procedures. This strategy has been applied by Armstrong World Industries, Inc. , when consultants and information system employees clashed while working together on development of a client-server network. Moreover, the rules establish the changes of interdependence. For example, employee’s work hours or a supplier’s order fulfillment. RESOLVING CONFLICT THROUGH NEGOTIATION Negotiation is the process whereby two or more conflicting parties attempt to resolve their divergent goals by redefining the terms of their interdependence. In the other meaning, people negotiate when discussion can meet satisfaction and resolution in their exchange of goods and services. For example, the employees negotiate with supervisors over next month’s work assignment. Bargaining Zone Model of Negotiations Bargaining zone means the process of negotiation moves each party along a continuum an area of potential overlap. It can be applied to situations in which both sides potentially gain from the negotiations. There are three main points of this model. First, the initial-offer point is the team’s opening offer to the other party. Second, the target point is the team’s realistic goal or expectation for a final agreement. Third, the resistance point is the point beyond which the team will not make further concessions. Negotiation begins with describing the initial-offer point for each item on the plan. Besides that, in the win-lose situations, neither the target nor resistance point is revealed to the other party. If the parties have a win-win situation, the objective is to find a creative solution that keeps both parties close to their initial-offer points. Situational Influences on Negotiations Both the situation and the behaviors of negotiators are the effectiveness of negotiating. There are four important situational factors such as location, physical setting, time and audience. First, location is easier to negotiate as we are common with the negotiating environment and are able to maintain comfortable routines. It is also no need to depend on others for resources during negotiation. Second, the physical distance between the parties and formality of the setting can influence their orientation with each other. Sometimes, people who sit face-to-face tend to develop a win-lose orientation toward the situation. Third, the longer time in negotiations can lead to stronger commitment in reaching a solution. For example, the more time people put in negotiation, the stronger the tendency to make unwarranted concessions. So that, the negotiation is going to be succeed. Time deadlines are a liability in negotiation which it is useful to motivate people to complete it. Lastly, most negotiators have the audiences. They can be anyone that is interested in the negotiation outcomes. For examples are executives, other team members, or general public. The negotiators tend to be more competitive and less willing to make concessions when the audience has the direct observation towards the proceedings. Negotiator Skills The negotiator skills are important in resolving conflict arise. Four of most important skills are setting goals, gathering information, communicating effectively, and making concessions. Firstly, negotiators should prepare for the negotiation and set goals. They also should think carefully through their initial-offer, target and resistance points. If the negotiation fails, they need to consider alternative strategies. Besides that, they need to check their underlying assumptions as well as goods and values. Secondly, in order to gather the information, negotiators should spend more time listening to the other party and asking the details. Thirdly, effective negotiators communicate in a way to maintain strong relationships between parties. They also will avoid irritating statements. Furthermore, they are masters of persuasion so that it is accepted by others. Lastly, making concessions are important because they enable the parties to move toward the area of potential agreement, symbolize each party’s motivation to bargain in good faith, and tell others about the importance of negotiating items. THIRD-PARTY CONFLICT RESOLUTION Third-party conflict resolution is any attempt by a relatively neutral person to help the parties resolve their differences. Procedural fairness is important when the third party makes a binding decision to resolve the dispute. There are three types of third-party resolution activities, which are arbitration, inquisition, and mediation. Arbitration is the final stage of grievances by unionized employees, and is becoming more common in nonunion conflicts. The arbitrators have high control over the final decision but low control over process. They will decide the outcome of a dispute between two parties. Besides that, executives engage in this strategy by following previous agreed-on-rules of due process, making a binding decision and listening to arguments from the dispute parties. Inquisitors control all discussion about the conflict and choose the form of conflict resolution. They have high decision control and high process control. They generally the conflict resolution process and enforce a resolution that they perceive to be the most appropriate. There are important ways to limit the collaborative problem solving process. First, they generally operate on assumptions of the problem and the relevant information in solving the problem. Second, they limit the information that they gather to the information they specifically request from disputants. As a result, inquisitors make quick decisions to resolve conflicts. Mediators have high control over the intervention process. Their main purpose is to manage the process and context of interaction between the dispute parties. However, the parties make the final decision about how to resolve their differences. So, mediators have little or no control over the conflict resolution decision. There are several things mediators need to do to increase the likelihood of successful mediation such as suggest alternatives, prepare to invest time and effort, and insist on a detailed action plan. On the other hand, the mediation is hard work and time consuming. CHOOSING THE BEST THIRD-PARTY INTERVENTION STRATEGY Research suggests that people in positions of authority usually adopt an inquisitional approach which is they dominate the intervention process as making a binding decision. The inquisition approach is preferred by manager because it is consistent with the decision-oriented nature of managerial jobs, tends to resolve the disputes efficiently, and gives them control over the conflict process and outcome. Conversely, this approach is usually least effective in organizational settings. The problem is leaders who take in an inquisitional role be likely to collect the limited information about the problem. Besides that, the employees often view inquisitional procedures and outcomes as unfair. The most appropriate of third-party resolution in organizations depends on the situation such as the type of disputes, the culture values and the relationship between the managers and employees. However in general speaking, the mediation approach is the best because it gives employees more responsibility for resolving their own disputes. It also offers the highest level of employee satisfaction with the conflict process and outcome. References http://www. wright. edu/~scott. williams/LeaderLetter/mediation. htm How to cite Conflict in Organization, Papers

Business Relationship Corporations Act 2001

Question: Describe about the Business Relationship for Corporations Act 2001. Answer: Issue The issue is to determine the type of business relationship that exists between Alfred, Beatrice and Coco. Rule The general rule is that a partnership is a relationship that exists between two or more parties who carry on a common business together with the aim of making profit.[1] The number of these partners should not exceed to more than 115. [2] The term carry on implies that there must be a series of events that amount to a business.[3] In partnership the parties must have the intention and goal of making profit out of the venture.[4] Registration of a business company will imply that the company will have a separate legal personality from the company which is capable of suing and being sued.[5] The liability of the company becomes limited to the value of the shares that have been contributed by each partner. Application Alfred, Beatrice and Coco are operating the business together and therefore they can be said to have satisfied the meaning of carrying on business together according to the Partnership Act 1958.A partnership must have an agreement whether oral or written and in this case there is an agreement between the parties that Coco will be consulted in all major decisions of the business. However their relationship defeats the essence of making profit from the business because Coco is repaid through the sales which may hinder the profit making ability of the business. When Cocos money is re-paid through the profit the relationship of the parties becomes that of a company because the liability of the business becomes limited to the extent of the contribution by each individual. This implies that the business is a separate legal personality and the liability will not extend to the personal property of the members. Conclusion It is plausible conclusion and recommendation to Alfred, Beatrice and Coco that they should incorporate their business venture as opposed to a partnership business where liability will extend to their personal property. The company will have a perpetual succession unlike the a partnership where the business will end if the parties cease operation. Reference Corporations Act 2001 Cribb v Korn - [1911] HCA 9 - 12 CLR 205 Partnership Act 1958 Salomon v Salomon Co Ltd [1897] Smith v Anderson (1880) 15 Ch D 247

Twelfth Knight Essays - Cross-dressing In Literature, Twelfth Night

Twelfth Knight In William Shakespeare's Twelfth Night, Or What You Will many relationships are forged or sabotaged for and by the protagonists, and as a result these relationships are made comical. The use of disguise causes deception and misunderstanding which leads to love where it is not meant to be. Foolery leads the characters into inescapable traps, which causes chaos with their emotions, and finally pure physical attraction and not true love lead some characters into falsely believing that they were in love. Therefore relationships were twisted and contorted so often that comedy was bound to result. Throughout Twelfth Night deception caused confusion between many characters, but the one character who remain in the center of this confusion was Viola. The deception was caused because of her outward appearance. She was disguised as a man in order to get closer to Orsino. The confusion begins when Viola is sent to woo Orsino's love Olivia. She in turn falls in love with Viola's counterpart Cesario. Olivia's love is revealed when she sends her servant Malvolio to return a ring which Viola never gave to her. She says, Run after that same peevish messenger, The County's man. He left this ring behind him? I do I know not what, and fear to find Mine eye to great a flatterer for my mind. Fate show thy force. (actI,sc.v,310-315) This shows her love for Cesario and how she secretly lets her know. When Viola realizes what has happened she immediately realizes the love triangle which has occurred. This is apparent when she says Fortune forbid my outside have not charmed her!?What thriftless s ighs poor Olivia breathe! O time, thou must untangle this, not I. It is to hard a not for me t' untie. (act II, sc.iii, 20-40) Another instance when viola's disguise is believed and therefore causes a confusion is when she is mistaken for her brother Sebastian. Antonio who is looking after Sebastian, and when Viola got into a fight with Andrew and Toby, Antonio came to the rescue. He is arrested and begs Viola to explain to the officers that he has been protecting him all along. When Viola claims that she has never seen him. He says Will you deny me nowDo not tempt my misery, Lest that it make me so unsound a man As to upbraid you with those kindnesses That I have done for you. (actIII, sc.iv, ln.365) Viola's disguise is so believable that a man who has spent an extended period of time with her brother mistakes her for him. Immense confusion and severe consequences result from this deception. Therefore the use of disguise is a main factor in the creation of comedy. The time period in which Twelfth Night was set, foolery was commonly used for multiple tasks. Some used foolery for pleasure and entertainment, while others used it as a tool to get what they wanted. The use of foolery occurred throughout the play, many times manipulating another person. When Maria becomes angered at Malvolio she decides to use foolery as a tactic to get even. She writes a false letter from her lady Olivia confessing her love to Malvolio. The letter suggests preposterous things for him to do to win her love. Her foolery is so believable that he believes every word of it, as seen in this quote I do not now fool myself, to let imagination jade me; for every reason excites to this, that my lady loves me? Jove, I thank thee! I will smile. I will do everything that thou wilt have me. (actII,sc.iv,168-180) As a result of this letter Malvolio is tricked into doing silly and wild things which causes Olivia to think that he is mad. Therefore foolery proved to be successful, i n the sense that she got her revenge. Malvolio is involved in another case of foolery, but this time it is with the fool. After Malvolio is imprisoned for his insane acts, he begs to see the light of day. Toby belch and the Fool scheme a plan for Malvolio. In this methodical plan the Fool is to dress up as a priest and talk to Malvolio. Throughout their entire conversation Malvolio tries to convince the Fool that he

Free Essays on Functionalist vrs Marxist

Compare and contrast the Functionalist and Marxist explanations of the role of education in modern society? The functionalists and the Marxists both believe that the education system benefits everyone, but both have different views on society. The Marxist views of the education system are that there are conflicts because there is an inequality between the working class and the higher classes. They believe that there are two different classes which education produces, and that is the working class and the ruling class. The people who don't achieve good grades in school and who aren't very bright, will be known in society as the working class, and so won't have very good status jobs in society, and the people that do brilliantly in school and who are very intelligent are the ones who get good jobs and important jobs in society, so they are seen as the ruling class, which is above the working class. This theory that the Marxists has, is similar to the theory that the functionalists have, and that is that the education system could also be known as a role allocation. This is where a persons jo b is allocated to them through there grades from school, so if the person does well, then they will get a more important job, however if a person does not do that well, then the person will have a low status job in society. However, the functionalist's view of society is that it is meritocratic, which means that those who do well will achieve more in life and will receive rewards for their hard work, which fits in with the role allocation idea of those who do well in school, will end up having the better jobs in the adult world, and that the role of education benefits everyone equally. The Marxists believe that the role of education benefits the ruling class only, and that is where there is a difference between the two theorists. A functionalist named Durkheim believes that the education system introduces the importance of social solidarity in people... Free Essays on Functionalist vrs Marxist Free Essays on Functionalist vrs Marxist Compare and contrast the Functionalist and Marxist explanations of the role of education in modern society? The functionalists and the Marxists both believe that the education system benefits everyone, but both have different views on society. The Marxist views of the education system are that there are conflicts because there is an inequality between the working class and the higher classes. They believe that there are two different classes which education produces, and that is the working class and the ruling class. The people who don't achieve good grades in school and who aren't very bright, will be known in society as the working class, and so won't have very good status jobs in society, and the people that do brilliantly in school and who are very intelligent are the ones who get good jobs and important jobs in society, so they are seen as the ruling class, which is above the working class. This theory that the Marxists has, is similar to the theory that the functionalists have, and that is that the education system could also be known as a role allocation. This is where a persons jo b is allocated to them through there grades from school, so if the person does well, then they will get a more important job, however if a person does not do that well, then the person will have a low status job in society. However, the functionalist's view of society is that it is meritocratic, which means that those who do well will achieve more in life and will receive rewards for their hard work, which fits in with the role allocation idea of those who do well in school, will end up having the better jobs in the adult world, and that the role of education benefits everyone equally. The Marxists believe that the role of education benefits the ruling class only, and that is where there is a difference between the two theorists. A functionalist named Durkheim believes that the education system introduces the importance of social solidarity in people...

Discussion Board - Evaluating Suppliers and Vendors Assignment

Discussion Board - Evaluating Suppliers and Vendors - Assignment Example This evaluation should include an in-depth research on the activities that the vendors and suppliers engage in. The evaluation should also focus on the value added that the various suppliers, and the vendors are likely to bring to the company. Secondly, it is important to decide on the performance indicators. It is important to define the roles and the characteristics as well as the behavior that the vendors and suppliers should show or exhibit in the course of the business transactions. This will create a clear picture of the manager’s expectations to the vendors and suppliers. The performance criteria and the measurement of performance are subject to the performance indicators, and all vendors and suppliers need to be aware of it. It is after setting the performance indicators that the manager should come up with the duties of individuals in the company in relation to the suppliers and the vendors. When dealing with the suppliers, it is necessary that the teams or department s that deal with the suppliers directly are able to give their honest opinions about the suppliers and vendors. It is useful that they help with the ratings when it comes to the way the suppliers and the vendors are engaging in business. This will give the manager the first hand information about the suppliers and the vendors. Then it is necessary to create a good rapport with the vendors and the suppliers. It is at this point that one should treat the suppliers and the vendors as part of the larger management team. It is necessary that proper communication and communication channels are put in place by the manager to allow for free flow of information (Vendor Management, 2005). The manager needs to address the issues affecting the vendors and suppliers in an open and honest manner at all the times to maintain the good relationship. Finally, it is important to get rid of underproductive vendors and suppliers to avoid wastage for the