Strategic Analysis Nike - 1619 Words

STRATEGIC MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading position through emphasizing quality products, constant innovation, and aggressive marketing. Nike sells its products in more than 180 countries under not only its namesake brand but brands such as Cole Haan, Converse, Hurley†¦show more content†¦The company focuses its marketing on celebrity endorsement, i.e. athletes in basketball, golf, soccer, and tennis. Lately, Nike has also began to sponsor big sporting events so as to create huge awareness and brand following. In 2008, Nike spent significant amount on advertising in the Beijing 2008 Olympics and the Football Championship. After the recent Tiger Woods scandal Nike plans on revisiting it celebrity endorsement strategy. It can be noted that the ‘swoosh logo’ is one of the most famous in the world due to these huge advertising efforts. Branding Strategy: Nike’s strategy in this front is to develop a premium brand associated with high quality product that satisfies customer needs. Nike’s brand is associated with an aggressive attitude portrayed by, â€Å"you don’t win silver, you lose gold,† which clearly suggests that winning is vital. The Nike customer associated the Nike brand with being the ‘American’ way: Being individual and aggressive like Michael Jordan and John McEnroe. Nike built its brand around sports, attitude and lifestyle. Nike backed this strategy with marketing campaigns like â€Å"Just do it† and with the companies front athletes like Michael Jordan and Tiger Woods. Selling Strategy: Nike’s strategy in early 2000s was to develop, flag ship stores, NikeTown shops in bigger cities, first national, and then abroad. Nike was the first company to establish flagship stores and it turned out to be a sensation. There are independentShow MoreRelatedStrategic Analysis of Nike1213 Words   |  5 PagesNike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. It grow rapidly through the 1970’s, and expanded its product lines to produce footwear in the categories of running, training, basketball, casual shoes, and kids shoes. As the bloom faded from the domestic athletic footwear market, the company entered active apparel market in 1978. Nike made a series of strategic decisions in 1970’s and earlyRead MoreNike Strategic Analysis3456 Words   |  14 PagesIntroduction Every box of Nike shoes states, engineered and built to the exact specifications for championship athletes around the world. Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight, a competitive runner, who incorporated Blue Ribbon Sports in Oregon in 1968. BlueRead MoreStrategic Analysis of Nike8813 Words   |  36 Pages------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STRATEGIC ANALYSIS OF ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Read MoreStrategic Management Analysis of Nike2527 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes.Read MoreStrategic Analysis of Nike Inc12147 Words   |  49 Pagesp.8 Company AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.9 Industry AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......p.24 Top Competitor AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.25 Other External ForcesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.26 Key OpportunityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â….Â…p.27 Key ThreatÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.27 Major and Subordinate ProblemsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…p.28 Strategic MatchÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.29 Primary Strategic Match PositionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Read MoreStrategic Management Analysis of Nike2519 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes withRead MoreStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pages Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. TheRead MoreEnvironmental Scan Paper1535 Words   |  7 Pagesthe internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the company could want to measure consumer behavorior, competitor behavior, and current trends in their marketplace. Environmental Scan and SWOT Analysis The information discovered from conducting an environmental scan and SWOT Analysis is vital to an organization’s success as it will help businesses gain an accurate assessment ofRead MoreNike, Mission, Vision, Values, Principles Essay704 Words   |  3 PagesRunning head: NIKE, Inc. Mission, Vision, Principles 1 NIKE, Inc. Mission, Vision, Principles Ameirah Aldahmani MSM631 – Strategic Management and Financial Reports Analysis Regis University Saturday, September 04, 2010 Abstract This paper is a qualitative and quantitative analysis of NIKE, Inc., done as six separate sections. The six sections of the project are external environment analysis, S.W.O.T analysis, executive interview, strategic and tactical plans and controls, structure,Read MoreEnvironmental Scan Essays952 Words   |  4 PagesEnvironmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company.

Challenge of Taking Care Elderly Loved One Essay - 952 Words

My mother broke her hip and had to stay at a nursing home temporarily to rehabilitate. I knew then if she had to stay for a long term that would not be option for my mother. Nursing homes are okay, if family members are checking on your love one while they are there; because I believe they do not have adequate staff to accommodate all the patients in the nursing home. As a result the challenges of taking care of my mother were her refusal to help, effects to health of caretaker, and family conflicts. My mother lived in her home for 50 years. Getting my mother to leave her home and all that was familiar to her was not easy task. She did not feel like she had to leave because she thought she could take care of herself. Some of the†¦show more content†¦I also had offered to set up her bill online and paid them monthly and she refused. For example when she came to live with me finally anything that came on the television especially the religious show that promised her t hat she would be heal and all she had to do is drink this healing water, I would just tell her I did because she would continue to ask me if I did because me explaining that she did not need send her money would become confrontation. My next challenge with my mother was that she did not accept that she had any medical problems and that she need no assistants in her daily living, even though she had start taking a lot falls before she actually fractured her hip and that was one of my biggest concern, because of her being elderly and possibility of not recovering properly. Later she had a stroke, and started having seizures, which brought on the early dementia. So with having dementia it was hard convincing her that she could live alone and take care of herself â€Å"It is hardly surprising that caregivers often develop burnout as well as physical and psychological problems that may compromise or even preclude their caregiving efforts.† (Tepper, L. M., Cassidy, T. M. 2004, p. 197). Taking care of my mother was not easy she was very difficult to deal with as a matter of fact the relationship had change because of my role I felt like I was the mother and she was the child. My mother and I would argue daily and we never use too weShow MoreRelatedSpeak Your Mind : Taking Care While Caretaking Essay1503 Words   |  7 PagesSpeak Your Mind: Taking Care While Caretaking This paper is done with the use of the Speak Your Mind video titled â€Å"Taking Care While Caretaking,† Phelps (2013, November 13) season four. Throughout the paper there will be examples and topics about taking care of loved ones while they deal with mental and physical health issues. There will be references from the sources Experiencing the Lifespan, myageingparent.com, and Care of the Elderly. Taking Care While Caretaking The video from Speak Your MindRead MorePhysical Needs For The Elderly1569 Words   |  7 Pagesperiod of life. Many elderly people have specific physical needs where adaptations to their home are necessary or where they need specific equipment for self care. Old age also brings new emotional challenges for the elderly person when the family can be useful in helping to meet the persons mental health needs. Senior citizens experience needs in their social life; they also experience the need for activities with other seniors. Health needs also negatively affect the elderly and cause multiple physicalRead MoreThe Biology Of Aging And Aging942 Words   |  4 Pagesthroughtout society as a whole. It looks at how the youth are treated and how the elderly are treated. I am very passionate about section 6.6, Problems of the Elderly, because I think we need to focus on giving support to the elderly. I think it is especially important as the dependency ratio is increasing and as the amount o f elderly increase the amount of services they need will also increase. The eldderly face many challenges as their body gets tired and old. These issues are problems with work, retirementRead MoreEssay on Late Adulthood and Depression1558 Words   |  7 Pageslived their life. Now, too many elderly people are not satisfied and look at this stage as depressing. Most fear death of either a loved one or for themselves. This topic is interesting to me because elderly people should make the best of their last stage of life. This topic discusses about getting older, the life changes that they go through physically, emotionally, and mentally. We should know more about it so that we can help our family and friends get through one of the best, yet toughest partRead MoreAnalysis Of Tuesdays With Morrie By Mitch Albom1092 Words   |  5 Pagesimportant step, growing-up or growing older and ageism are theories about older individuals. Ageism includes preconceptions that elderly are categorized for their age and perceived as weak, and incapable of performing tasks and needy of others (Quadagno, 2014). Another view about elderly individuals is the way they are looked down on by the younger society, i.e. elderly are not as intelligent as their younger competitive working force. People fear what they do not know and do not understand. AgeRead MoreEssay on Alzheimers Disease813 Words   |  4 PagesThe need to educate people on Alzheimer’s Disease for family members or friends in-case a loved one is diagnosed. Introduction: A. What would one do if their family member or friend knew of someone who was diagnosed with Alzheimer’s Disease? What would they do to help or take care of this family member? Well, I work in a nursing home with the elderly with this disease every day. It can be a challenge for the family member who may not understand, but with a little education on Alzheimer’s DiseaseRead MoreThe Ethical Issues Of Physician Assisted Suicide Essay1736 Words   |  7 Pagesa health care worker provides a patient with tools and/or medication that will help the patient kill him or herself, without the direct intervention of the care provider. This paper will define key terms for my argument against Physician Assisted Death, and why I believe it’s wrong, where I will provide a brief background of the situation. Next, I will provide a more a more thorough explanation of these important positions I provided. In conclusion, I would provide some ideas for taking action andRead More Case Analysis : Homecare Home Care Organization1704 Words   |  7 Pagesof a home-based care for different workers who play an essential role in the promotion of healthy lifestyles among this population. It is consequently essential to determine that, the adult population needs to be provided with non-medical care aimed at improving their levels of physical activity and dietary changes in order to improve their health. In this case, Trident Homecare provider’s aims to develop an effective training program that is directed towards educating different care provider’s withRead MoreAnalysis Of The Book Desiree s Baby 849 Words   |  4 Pagesworld of men. Written by two different authors, the stories collide with similarities. Such as betrayals of their husbands, the relocation of themselves and their loved ones, and going against the status quo in the â€Å"role† of being the wife. Mrs. Marroner and Desiree have to face the idea of change and leave their homes. Desiree by taking her baby and heading out to the swamps to never be heard from again. â€Å"She disappeared among the reeds and willows that grew thick along the banks of the deep, sluggishRead More Alzheimers Disease, Nursing Essay1477 Words   |  6 Pages Nursing Care and Understanding of Alzheimer Disease Introduction nbsp;nbsp;nbsp;nbsp;nbsp;Loss of memory, forgetfulness, personal change, even death, are common related disorders caused by a disease called Dementia or better known to most people as Alzheimer’s disease. This disease is the fourth leading cause of death in the United States in persons 65 and older. Alzheimer’s disease is, named for the German neurologist Alois Alzheimer, who first recognized the disease in 1907; Alzheimer’s

Conflict in Organization Free Essays

CONFLICT MANAGEMENT Conflict management refers on the way how we approach the other party in a conflict situation. There are main structural approaches such as emphasizing superordinate goals, reducing differentiation, improving communication and understanding, reducing task independence, increasing resources, and clarifying rules and procedures. Emphasizing Supeordinate Goals The first way to resolve the conflict is to seek and find the common goals. We will write a custom essay sample on Conflict in Organization or any similar topic only for you Order Now The emphasizing superordinate goals are common objectives held by conflicting parties that are more important than the department or individual goals on which the conflict is based. If the commitments to corporate wide goals increase, the employees will pay less attention to competing individual or departmental-level goals. So, it reduces their perceived conflict with co-workers. Besides that, they also can reduce the problem of incompatibility and differentiation by establishing a common frame of reference. For example, the most effective executive teams frame their decision as superordinate goals that arise above each executive’s departmental or divisional goals. Reducing Differentiation Besides that, another way for resolving conflict is to remove the sources of different values and beliefs that produce the conflict in the first place. When the employees think they have same backgrounds or experience with other workers, they will be more motivated to coordinate their activities and resolve the conflict. For example, move the employees to different jobs so that they come to depend on each others. Improving Communication and Understanding The third way to minimize the conflict involves by giving the conflict parties more opportunities to communicate and understand each other. By aving the good communication, the employees can understand and appreciate each other’s views and opinions. It relates to contact hypothesis which is the more meaningful interaction we have with someone, the less we rely on stereotypes to understand that person. There are two warnings. First, apply communication or understanding after reducing differentiation. For example, when we intera ct with people who are quite different and have conflict with us, we tend to select information that reinforces that view. So, communication and understanding interventions are most effective when differentiation is sufficiently low. Second, people in collectivist and high power distance cultures are less comfortable with the practice of resolving differences through open communication. People in Confucian cultures prefer an avoidance conflict management style since it is consistent with face saving and harmony. Furthermore, direct communication is high-risk because it threatens the harmony easily. Reducing Interdependence Another way to minimize dysfunctional conflict may involve reducing the level of interdependence between the parties. It can occur by dividing the shared sources so that each party has exclusive use part of it in different times. Sequentially, interdependence task may be combined so that they can form a pooled or shared interdependence. Furthermore, buffers also can help to reduce the interdependence level among people. It includes resources such as more inventories could be added between people who perform sequential tasks. The organizations use human buffers as people who serve as intermediaries between interdependent people or work units that do not get along through direct interaction. Increasing Resources The dysfunctional conflict also can be reduced by increasing the amount of resource available. It also refers by duplicating the resources so that can minimize the conflict. Corporate decision makers might dismiss this solution quickly because of the costs involved. Nevertheless, these costs with the costs of dysfunctional conflict that arise out of resource scarcity must be compared carefully. Clarifying Rules and Procedures Conflicts that arise from unclear and ambiguous can be resolved through establishing rules and procedures. This strategy has been applied by Armstrong World Industries, Inc. , when consultants and information system employees clashed while working together on development of a client-server network. Moreover, the rules establish the changes of interdependence. For example, employee’s work hours or a supplier’s order fulfillment. RESOLVING CONFLICT THROUGH NEGOTIATION Negotiation is the process whereby two or more conflicting parties attempt to resolve their divergent goals by redefining the terms of their interdependence. In the other meaning, people negotiate when discussion can meet satisfaction and resolution in their exchange of goods and services. For example, the employees negotiate with supervisors over next month’s work assignment. Bargaining Zone Model of Negotiations Bargaining zone means the process of negotiation moves each party along a continuum an area of potential overlap. It can be applied to situations in which both sides potentially gain from the negotiations. There are three main points of this model. First, the initial-offer point is the team’s opening offer to the other party. Second, the target point is the team’s realistic goal or expectation for a final agreement. Third, the resistance point is the point beyond which the team will not make further concessions. Negotiation begins with describing the initial-offer point for each item on the plan. Besides that, in the win-lose situations, neither the target nor resistance point is revealed to the other party. If the parties have a win-win situation, the objective is to find a creative solution that keeps both parties close to their initial-offer points. Situational Influences on Negotiations Both the situation and the behaviors of negotiators are the effectiveness of negotiating. There are four important situational factors such as location, physical setting, time and audience. First, location is easier to negotiate as we are common with the negotiating environment and are able to maintain comfortable routines. It is also no need to depend on others for resources during negotiation. Second, the physical distance between the parties and formality of the setting can influence their orientation with each other. Sometimes, people who sit face-to-face tend to develop a win-lose orientation toward the situation. Third, the longer time in negotiations can lead to stronger commitment in reaching a solution. For example, the more time people put in negotiation, the stronger the tendency to make unwarranted concessions. So that, the negotiation is going to be succeed. Time deadlines are a liability in negotiation which it is useful to motivate people to complete it. Lastly, most negotiators have the audiences. They can be anyone that is interested in the negotiation outcomes. For examples are executives, other team members, or general public. The negotiators tend to be more competitive and less willing to make concessions when the audience has the direct observation towards the proceedings. Negotiator Skills The negotiator skills are important in resolving conflict arise. Four of most important skills are setting goals, gathering information, communicating effectively, and making concessions. Firstly, negotiators should prepare for the negotiation and set goals. They also should think carefully through their initial-offer, target and resistance points. If the negotiation fails, they need to consider alternative strategies. Besides that, they need to check their underlying assumptions as well as goods and values. Secondly, in order to gather the information, negotiators should spend more time listening to the other party and asking the details. Thirdly, effective negotiators communicate in a way to maintain strong relationships between parties. They also will avoid irritating statements. Furthermore, they are masters of persuasion so that it is accepted by others. Lastly, making concessions are important because they enable the parties to move toward the area of potential agreement, symbolize each party’s motivation to bargain in good faith, and tell others about the importance of negotiating items. THIRD-PARTY CONFLICT RESOLUTION Third-party conflict resolution is any attempt by a relatively neutral person to help the parties resolve their differences. Procedural fairness is important when the third party makes a binding decision to resolve the dispute. There are three types of third-party resolution activities, which are arbitration, inquisition, and mediation. Arbitration is the final stage of grievances by unionized employees, and is becoming more common in nonunion conflicts. The arbitrators have high control over the final decision but low control over process. They will decide the outcome of a dispute between two parties. Besides that, executives engage in this strategy by following previous agreed-on-rules of due process, making a binding decision and listening to arguments from the dispute parties. Inquisitors control all discussion about the conflict and choose the form of conflict resolution. They have high decision control and high process control. They generally the conflict resolution process and enforce a resolution that they perceive to be the most appropriate. There are important ways to limit the collaborative problem solving process. First, they generally operate on assumptions of the problem and the relevant information in solving the problem. Second, they limit the information that they gather to the information they specifically request from disputants. As a result, inquisitors make quick decisions to resolve conflicts. Mediators have high control over the intervention process. Their main purpose is to manage the process and context of interaction between the dispute parties. However, the parties make the final decision about how to resolve their differences. So, mediators have little or no control over the conflict resolution decision. There are several things mediators need to do to increase the likelihood of successful mediation such as suggest alternatives, prepare to invest time and effort, and insist on a detailed action plan. On the other hand, the mediation is hard work and time consuming. CHOOSING THE BEST THIRD-PARTY INTERVENTION STRATEGY Research suggests that people in positions of authority usually adopt an inquisitional approach which is they dominate the intervention process as making a binding decision. The inquisition approach is preferred by manager because it is consistent with the decision-oriented nature of managerial jobs, tends to resolve the disputes efficiently, and gives them control over the conflict process and outcome. Conversely, this approach is usually least effective in organizational settings. The problem is leaders who take in an inquisitional role be likely to collect the limited information about the problem. Besides that, the employees often view inquisitional procedures and outcomes as unfair. The most appropriate of third-party resolution in organizations depends on the situation such as the type of disputes, the culture values and the relationship between the managers and employees. However in general speaking, the mediation approach is the best because it gives employees more responsibility for resolving their own disputes. It also offers the highest level of employee satisfaction with the conflict process and outcome. References http://www. wright. edu/~scott. williams/LeaderLetter/mediation. htm How to cite Conflict in Organization, Papers

Business Relationship Corporations Act 2001

Question: Describe about the Business Relationship for Corporations Act 2001. Answer: Issue The issue is to determine the type of business relationship that exists between Alfred, Beatrice and Coco. Rule The general rule is that a partnership is a relationship that exists between two or more parties who carry on a common business together with the aim of making profit.[1] The number of these partners should not exceed to more than 115. [2] The term carry on implies that there must be a series of events that amount to a business.[3] In partnership the parties must have the intention and goal of making profit out of the venture.[4] Registration of a business company will imply that the company will have a separate legal personality from the company which is capable of suing and being sued.[5] The liability of the company becomes limited to the value of the shares that have been contributed by each partner. Application Alfred, Beatrice and Coco are operating the business together and therefore they can be said to have satisfied the meaning of carrying on business together according to the Partnership Act 1958.A partnership must have an agreement whether oral or written and in this case there is an agreement between the parties that Coco will be consulted in all major decisions of the business. However their relationship defeats the essence of making profit from the business because Coco is repaid through the sales which may hinder the profit making ability of the business. When Cocos money is re-paid through the profit the relationship of the parties becomes that of a company because the liability of the business becomes limited to the extent of the contribution by each individual. This implies that the business is a separate legal personality and the liability will not extend to the personal property of the members. Conclusion It is plausible conclusion and recommendation to Alfred, Beatrice and Coco that they should incorporate their business venture as opposed to a partnership business where liability will extend to their personal property. The company will have a perpetual succession unlike the a partnership where the business will end if the parties cease operation. Reference Corporations Act 2001 Cribb v Korn - [1911] HCA 9 - 12 CLR 205 Partnership Act 1958 Salomon v Salomon Co Ltd [1897] Smith v Anderson (1880) 15 Ch D 247