Calls for marijuana legalization

The debate on whether or not to legalize marijuana trade and consumption has been ranging on for a long time with calls for its total ban equally as loud as those that fight for its legalization. This debate a times takes a religious and an emotional perspective. This paper seeks to strengthen with factual support, the calls that support its legalization. It will give reasons behind those views as well as analyze the opposing sentiments. All this is in the believe that marijuana, if legalized, stands to be more beneficial to the society that the way it is today.My first argument towards legalization of marijuana will take an economic perspective. Billions of tax payer’s money is going to waste in the process of arresting and prosecuting people accused of consuming marijuana. This money should be channeled towards other important purposes like healthcare and providing education to our children (Barnett P.G 166-171).Every year in America, thousands of people are huddled in drug courts faced with all manner of charges ranging from consuming to trafficking marijuana, then handed undeserving sentences. Process requires millions of dollars. This is money that should be spent in giving counseling and treatment to the affected rather than trying to catch the few of the majority that smokes. It is apparent that our money is surely going to waste; the war against drugs has never been won and is not going to be won any time soon.The cost of maintaining prisoners arraigned in court over marijuana related cases each year is estimated at 1.2 billion dollars ever year. â€Å"This does not include the cost of investigating, arresting, a prosecuting and hundreds of thousands of marijuana users arrested every year† (Wayne Hall 7) this to me is a waste of scarce resources, money that otherwise should not be used had we legalized marijuana.Still in economics, the marijuana is a multibillion industry that continues to place food on the table for millions of people wor ld wide, illegally of course. I this industry can operate legally; it would be able to secure jobs to millions more as well as contributing billion of dollars through taxation. About 11 billion dollars would be gained from the tax. (Douglas Mc Ray58). The marketing of marijuana has its illegal form is left to black marketers this meaning that currently their proceeds go untaxed.Economic benefits of legalized marijuana will be two fold. First it will be from the funds saved from the efforts to suppress and eradicate its use and then secondly benefits arising form its taxation. Marijuana should be legalized, either way whether legalized or illegal consumption still takes place. There are no statistics available to indicate that its continued legal suppression over maybe the last 30 years has had any consequent impact. Prohibition does not decrease its use. Its popularity does not wane. Netherlands has done it. It’s a good case study that â€Å"marijuana legalization would not be the disaster that opponents say it would be† (Douglas Mc Kay29-32)Debate still rages on possible effects of legalizing marijuana on the health of the users. There are those who argue that it has adverse effects on health while others argue that the overall effects are insignificant. Without looking at the worst case scenarios and moderation cases, both studies indicate that there are no known risks associated with its overdose; possible side effects can only be exhibited in the behaviors of the user. (Douglas Mc Kay) these results indicate that marijuana use is not more hazardous than alcohol consumption unlimitedly.Tobacco use is equally harmful and yet it is legal. The reason why marijuana remains illegal is due to its peeved adverse effects on the users. The government in its social responsibility role has to limit its use/abuse. This to me is based on flimsy grounds. Alcohol and tobacco are also harmful, then why ban one poison and out rightly allow the usage of the oth er one. This is illegal.Marijuana decriminalization will allow people to explore the possible medicinal values it has.   Studies have shown, according to Baker D.(2003 561-567),that â€Å"cannnabinoids† (contained in marijuana) provide a novel therapeutic target, not only for controlling symptoms, but also slowing disease progression through inhibition of neurodeneration.† Disregarding its side effects, marijuana is hailed to have many therapeutic benefits like subsiding pain in cancer patients; it is basically used with pain and muscle stiffness in patients.Criminalization of marijuana literally closes these windows of research. Doctors and health experts are barred from researching with it or administering on any of their patients despite indications that it can effectively be used for medical purpose with only some mile side effects. We are making it inaccessible to millions of people out there who are maybe suffering form cancer and would want some relieve.This co untry boasts of respect and exercising fundamental freedoms for all persons. Freedom of worship is a key right that should be exercised by all and is guaranteed by the constitution. Rastafaricinism, a dominant faith in Jamaica openly advocates for marijuana usage citing its religious importance. Criminalization of marijuana clearly is in contravention of people right not only to exercise their right of worship but also their basic right to choice as long these choices do not affect others negatively.I believe it should be left to the respective individuals to make an informed choice on whether consume or not.   They should be left alone to exercise the individual liberty. People to, are left alone to choose on whether to drink or smoke, despite their known harms, people too, I think should be given leeway over marijuana.As I had noted earlier, the proponents of marijuana criminalization are equally vocal and belief they have solid reasons as to why the status quo should remain. Ma rijuana just like most drug is known to induce addictive tendencies, this is where it’s continued use results to the user being hooked to it to an extent that they are unable to function normally without it. I must say however, that addiction is not limited to marijuana alone alcohol, tobacco and also other prescribed drugs are known to cause addddiction even of a higher degree than cannabis.There is also the argument that it legalization is tantamount to sending a message especialy to underage that its consumption is indeed good. It will remove the stigma currently associated with it making it attracitve to most persons. Although this point contains some truth in it, legalization of cannabis in Netherlands failed to indicate this. Although there were a few new users, occassioned by its decriminalization, their numbers were not significantly high to warrant any concerns.Initial lifting of the ban would see maybe attraction of new users but this would later change as Clement k (1999,p49) says,..on the other hand,the disappearance of the forbidden fruits characteristics of marijuana would tend to lower consumption.†This waters down the argument that lifting the ban would see increased use.Marijuana too if allowed will lead to more expenses on the government to cope with its abuse. There will be increased allocations for the rehabs and medical facilities tao cope with its possible rampant usage. It would also mean more investments to cope with drug related crimes resulting from drug abuse. I must insist however, that findings doen do not ling marijuana to any violent crimes more than they do other drugs or specifically to alcohol. Also, a simple lsot benefit analysis refutes that the government stands to spend more on rehabs. By legalising it, any additional investment on rehabs is surpassed by the savings on marijuana policies and prosecutions in additional to the likely benefits emanating from taxes. (Aldrich, M. et al, 75-81).ConclusionThere is a n eed to review the current laws banning marijuana use in total.It is more beneficial to the general society and particularly the government.The benefits gained through taxation and employment creation surpasses the negative effects of rehabilitating the abusers.In addition too are the millions of dollars the federal government would save.The resources used to fight marijuana through prosecutions,arrests and maintaining thousands in jail would be rechanelled to other vital sectors.The benefits outweigh the costs,this should be the sole logic behind its legalisation.More benefits too stand to be reaped through the possible advances made in the medicine sector.It will see more research being done to establish ways in which marijuana can be used to ease pain in cancer patients as well as other medicinal values being explored.Works CitedAidriach, M. and T. uikuriya. â€Å"Savings in Carlifornia Marijuana law enforcement costsattributable to the Moscone Act of 1976†. Journal of Psyc hoactive drugs 20, 1998.75-81. Appraisals of the adverse health effects of cannabis use: Ideology andEvidence. June 1999.The FAS Drug policy Analysis Bulletin. Washington DC. Accessed on 3rd August 2007.https://fas.org/#3>Baker D. Pryce G. The therapeutic Potential of cannabis in multiple sclerosis. Expertopinion on investigations drugs. 2003, 561-567.Barnett, P.G. â€Å"The cost-effectiveness of substance abuse treatment†. Current psychiatryreports. 1999. 166-171.Thornton, M. â€Å"Prohibition US. Legalisation: Do Economists reach a conclusion of drug  policy? Ludwig Von Mises Institute 2002. pp.27Marijuana Legalisation: the time is now. 1998. The psycheditic Library home page.Clement K W; Daryal M.: The Economics of Marijuana Consumption.Crawley, Australia: University of Western Australia Economic Research center.1999, p 49.  indicate that marijuana resutls aviors of the user. ases, both studies indicate that there are no known risks associated with it

Ethical egoism Essay

Ethical egoism is a doctrine under normative ethics which prescribes a moral agent to act in accordance to one’s own self-interest. It states that what one’s self-interest may in one way or another proves to have harmful, favorable or neutral effects on other people. One should also take note of the fact that ethical egoism is not synonymous to rational egoism or individualism. Rational egoism is a form of egoism who claims that it is rational to act in accordance to one’s self-interest. The difference could mostly be seen on the fact that rational egoism does not claim that egoism is ethically imperative. There are people who criticize ethical egoism on the basis that the latter does not take other’s well-beings into consideration. There are even claims that ethical egoism makes a moral agent abstain from taking the well-being of other people into consideration when determining when an action is morally right or not. One should not fall into this line of thinking since ethical egoism does not necessitates that a person abstain from taking other people’s well-being into consideration. As a matter of fact ethical egoism allows a person to take other’s interest into consideration as long as the action a moral agent does is an efficient means in terms of gratifying the self-interest of the moral agent. A great contrast could be seen with ethical egoism and altruism especially since altruism believes in the notion that each individual has a responsibility or obligation of helping others obtain their self-interests. There are three categories under ethical egoism namely, personal ethical egoism, individual ethical egoism and lastly, universal ethical egoism. Personal ethical egoism is the notion that only â€Å"I† should act in accordance to the motive of my own self-interest. However, personal ethical egoism did not state in accordance to what motive should other act to. It is on this basis (it does not generalize or emphasize what others would do) that personal ethical egoism is not considered as an ethical theory. Another factor why such a notion would not be universalizable or could not be considered an ethical theory is the fact that a person could not really suggest others to follow personal ethical egoism since it would go against one’s own self-interest. Individual ethical egoism on the other hand is prescriptive in that it necessitates others in accordance or in pursuance of my own self-interest. However, this belief is also problematic and thus like personal ethical egoism, this belief is also not universalizable. Thus in a way this belief is almost synonymous to solipsism in that the said notion is not justifiable since it does not apply to only one person. This notion is also inconsistent in that it is only applicable to just one person. The problem arises from the fact that no one would really want to serve the self-interest of only one individual. The third category under ethical egoism is universal ethical egoism. The universal ethical egoism is the least problematic of the three since it is a doctrine which pursues the belief that everyone should follow pursue only their own self-interests. However, a problem can still be relocated in this ethical egoism particularly that of the Socratic Paradox which claims that since all human beings have no knowledge of the world there is no way of my knowing what would really serve my own self-interest. Thus it is hard to determine what would really be one’s self-interest. For one what is pleasurable for me may go against my own self-interest such as smoking or drinking. Thus, in a way the last ethical doctrine is still problematic in its own way. Personally I do not advocate nor do I believe in the doctrine of ethical egoism. First and foremost an ethical theory does not have any room for inconsistency and for incompleteness. And in this regard I do not believe that ethical egoism is itself both complete and consistent. First and foremost I believe that the said theory is contradictory in that it contradicts itself in most part. What made me say so is the fact that it permits certain acts to be assessed as both right and wrong in the same time. Therefore, ethical egoism is inconsistent. To further elaborate my point I would make use of a hypothetical example. Say Dianne and Donna joined a beauty contest. According to ethical egoism it is only right and proper for Dianne to praise herself since it pursue her own self interest. On this basis we could say that Dianne’s action is morally right. However, it is not right or proper for Donna to praise Dianne since it would clearly go against the doctrine of ethical egoism since it does not promote Donna’s self-interest. In this regard we could say that praising Dianne is morally wrong for ethical egoism if it is to be done by Donna. Thus this proves to be inconsistent in that while it is right for Dianne to praise herself it is not right for Donna to praise Dianne which makes the act both morally right and wrong. However, one may argue that there is no inconsistency here since the act was done by different people. Thus I will move on to my next set of objections. Let’s say in the same beauty contest I happened to be a judge. Both Dianne and Donna have equal amount of beauty, talent and the like. Clearly whoever wins in the contest would be of no consequence for me since it would not serve my own interest in this regard who am I to choose between Dianne and Donna? Thus, in this instance one could clearly see that if a person has got to be impartial in the instance that a certain things would not serve one’s own self-interest then that particular person would be lost since ethical egoism only tells us to pursue our own interest without giving any advice on what we are supposed to do when a situation calls for our impartiality. Thus in this regard it would suffice for me to say that the theory of ethical egoism in itself is incomplete since when a conflict between the interests of two egoists comes into question, ethical egoism gives no advice on how to solve such problem. It is true that I am no big fan of ethical egoism, but to give ethical egoism justice I admit to the fact that ethical egoism does not necessarily mean that in acting in accordance to my own self-interest it necessitates that I cause harm to other’s self-interest. Another important factor in regards of ethical egoism is the fact that by being an egoist or by acting in my own self-interest I could in a way be also promoting the interest of other people. To further my point let us say that I am born a compassionate person and it always bring me happiness to help other people. In this regard by promoting my own self-interest or by helping others since it makes me happy, I am also helping other people in the process. Another factor is the fact that this world in a way is a give and take world. In order to pursue my own interest I must also take into account other’s interest. Say for example if I want to live a peaceful life I must see to it that I do not harm other people in the process. However, in spite of all the goods one may find in the idea of ethical egoism I still stand firm to my belief against ethical egoism. First and foremost I believe that ethical egoism is a doctrine which is not complete. Secondly, I believe that those people who adhere to ethical egoism do so in expense of restating what one means by self-interest to the point that when one says self-interest they also incorporate other’s interest into the word. Basically, this could clearly be seen on the example I have mentioned above about not harming other people or not putting their interests at stake to insure the safeness of my own self-interests. Another thing I need to point out is that the notion of self-interest is vague and if people go on pursuing their own self-interest then the world would surely be in chaos. Take the issue of slavery as an example. Let us say that it is in my own self-interest to own slaves and to work them to death with no pay whatsoever. By doing this there are those who would condemn my action and the others like me in order to make sure that slavery would no longer take place ever again. And since there are others like me who believes that slavery pursues our own self-interest then surely we would not give way to the abortion of slavery and thus this could lead to a war. Such is one of the troubles one may face if everyone adheres to the belief that the pursuance of one’s self-interest is the best form of ethical theory. There are also other ethical theories such as Kantianism, utilitarianism, Christian ethics and the like which are at odds with ethical egoism. The ethical theories I have mentioned earlier is in contrast with ethical egoism in that they believe that a moral agent is necessitated by the need to take other’s well-being into consideration in determining the moral worth of an action. Utilitarianism for one would see the need for major sacrifice if it means greater benefits for other people. However, believers of ethical egoism may argue that I could also do moral duties to other such as cooperating with other people in order to pursue my own self-interest. However, I say that such a thing would still not be sufficient to justify the position of ethical egoism since if others refuse to cooperate with egoists then there would be no longer any basis on why egoists would still cooperate with other people. His is the main difference between ethical egoism and other ethical theories. Ethical egoism is conditional in its own way whereas Kantianism, Utilitarianism and the like leaves no room for sets of conditions. Another factor I do not like about ethical egoism is the fact that it would always choose the thing which would benefit one’s self the most. Say for example I have to choose between helping those who are experiencing famine in Africa or helping our neighborhood conduct the most extravagant feast in the year then since helping my neighborhood would cause me fame and the like, ethical egoism would require me to choose that which would benefit me most and in this regard it would be helping the neighborhood. Thus this example would prove that ethical egoism ranks one’s interest more than the interest of the majority of people and in this way it is a little bit of on the selfish side even though I must admit that ethical egoism is not wrong in every cases there are still things within the boundary of ethical egoism which I could not bring myself to accept. If egoists makes sacrifice they are only short-term sacrifices. In this regard some egoists may claim that they could convert in other ethical principle if a situation calls for it especially if it would take the cooperation argument a little further. However such conversion would be dangerous. Take this hypothetical example into consideration. Let us say that the world is in big trouble and the only one who could save the world is a blind man. However, that man could not save the world without the sense of sight and the only one who could give him eyesight is me. In this regard it is dangerous for me as an egoist to convert because this conversion would necessitate me to offer my eyesight which would not be serving my personal-interests at all. This is basically some of the reasons why I could not really bring myself to accept ethical egoism. Thus, to summarize, ethical egoism is the belief that a moral agent must pursue his or her own moral interest. However the effect of one’s self-interests to other may vary from one incident to another. It could be detrimental to some people as well as it could be beneficial and neutral in its effect to some. Ethical egoism in itself is not complete since it does not provide a solution when interests of two egoists came into clash. It also does not give an advice on what a neutral bystander would do if he is asked to choose between the two egoists. Ethical egoism is also ineffective in achieving the common good since it always put one’s self interest before the interest for other and although cooperation theorist may believe that they could solve this particular problem of an egoists I believe that it is still not the case especially since the only way for egoists to do it is by conversion which could in most way complicate the matter more. It is on this basis that I do not adhere to the principles of ethical egoism and I guess it suffice for me to say that ethical egoism is lacking in many ways as compared to other ethical theories. Reference: Shaver, Robert. â€Å"Egoism. † Stanford Encyclopedia of Philosophy, 2002.

Water Pollution in Cambodia

Cambodia water pollution Water is really important for every life on earth, which is one common acknowledge that every one has knew for a long time. As a Cambodia citizen, the water pollution issue can make myself to really consider about it. For all Cambodia citizens, who living on the water as I saw in the pictures know that they are living in the really dangerous everyday life. Cambodia reputation is the country of wonderful that full with adventure and so much more that you and I want to see.But come to place to live for the citizen, Cambodia is the country that facing the biggest issue in the country. When I saw this picture of the houses on the water, and how people using that water for daily life, my heart becomes full with sadness, worry about those people. My thought has come with three reactions, which are their health, children, and government’s plan. My first reaction was thinking about how that they do not know about all the dangerous that they are facing everyday . I personally do not know what is the right question to ask them, if I can have a chance.Too often those areas become the only place that they can build their house, and I do not know what could be their reasons for them to choose that area. There are so many reasons that come to my mind when I saw all their face, but I do not know if all my reasons could be the same as their reasons. One reason has come to my mind when I writing this essay is that they have no choice to choose that place because of their family economy. My second reaction was about their health. Most of people who living in there right now are getting sick from that water that they are using.That water has been polluted with so many sources and come from many different places. The mostly important, the governments do not try to find a way to help them with the water. There are so many ways that I believe that they can do, but they did not want to do it. My lastly reaction was that many organizations from around th e world, which are trying to fix that situation. They had been trying to do so many things from the areas such as money, program, and show example for people on the field. I had been acknowledging about some organizations that they are ostly focusing on the young people because they want those children growing in the safe environment. Do you know that so many young born children are dying because the bacteria in the water? On my conclusion, my country is facing with the biggest issue and we are really needed to fix it. Cambodia is the most wonderful country for all tourists to seek for new adventures, and we need our next generation children to keep our country to grow in future. Water pollution issue need to be stop, and we need to work together as Cambodian to stop it.

Corporate Ethics in the Post-Enron Era from the Role of a Policy Essay

Corporate Ethics in the Post-Enron Era from the Role of a Policy Analyst - Essay Example It evident that for those companies that collapsed, most of them exhibited symptoms like conflict of interest in dealings, exaggerated compensation packages, manipulation of voting rights etc. All these issues have renewed the need to strengthen corporate governance by inculcating business ethics in corporate dealings. Accordingly for us to tackle the issue of corporate governance, the basic principles and concepts in corporate governance need to be discussed (McDonald, 2007). Ethics as a concept refers to concepts or maxims of right or wrong behavior in the society. Ethics can be equated to morality. The critical question to be asked on ethics with regard to corporate governance is whether ethics has a place in this profit centered capitalist economy. The answer lies in the experiences highlighted above on business malpractices whose consequences have not only affected the shareholders only but also the general public at large. Corporate governance involves the assignment of duties and rights amongst all the participants in a corporation from the board of governors all the way to the stakeholders. It also provides for structures for achieving set objectives and decision making. At the same time the corporation exists within a society, thus societal ideals such as fair dealing, transparency, accountability and responsible citizenship must be upheld by the corporate entity. All these societal values have to be incorporated into the concept of corporate governance. This is to say that the corporation has to consider both the legal and social values in its pursuit of better corporate governance. Encompassing the aspect of societal values and norms dictates that the participants in the running of modern day corporations ascribe to the principle of corporate citizenship. The principle of corporate citizenship entails the commitment of individuals to unquestionable ethical behavior in corporate affairs (Cross & Miller, 2012). This principle sits well from the strateg ic and the operational levels of an organization as it is usually tied up with board leadership and corporate image. It is therefore imperative that for any business to be sustainable in these globalized and interconnected world all the corporate players have to recognize that the operating environmental, social obligations, and governance responsibilities are integral to corporate performance and sustenance (Cross & Miller, 2012). All these factors will determine company profits. The case of companies like Enron reflects a new dimension of corporate governance. This dimension entails strategic thinking by the board of directors in providing leadership beyond short term financial performance. The corporate leadership, boards of directors, shareholders, and the modern role of the CEO, must be prepared to provide strategic leadership and oversight on issues to do with the environment as this presents substantial reputation risk. They must also commit to creating shareholder value thro ugh engaging in activities which will increase access to markets while at the same time mitigating against immediate tangible and anticipated future risk (Bernstein, 2004). General Policy recommendations Several policies and strategic thinking

How the growth and development of the modern American city has shaped Essay

How the growth and development of the modern American city has shaped the individual American experience - Essay Example The American city has been coupled with an industrial revolution, as well as the development of the US capitalism. These changes are believed to have been a symbol of the end of the aged order, and marking the requirement of a novel order that would be suitable for the new industrial era. The constitutional structure should be made dynamic by encouraging tools of social change. This can be supported by scientific analysis and knowledge, as well as the improvement of administrative system of a government. ‘The simple, compact, well-join'd scheme, myself disintegrated, every one disintegrated yet part of the scheme’. Walt Whitman, ‘Crossing Brooklyn Ferry’ Whitman was a popular poetic-writer as far as relating nature and political aspects was concerned. In relation to Whitman’s (2013) statement, ‘the simple, compact, well-join'd scheme, myself disintegrated, every one disintegrated yet part of the scheme’ in a publication entitled ‘Cr ossing Brooklyn Ferry’, time, as well as space are perceived as important concepts that should be flexible in resolving the philosophical dilemmas. Amongst the philosophical problems that are faced by a majority of democratic nations is associated with the notion of a constitutional democracy of a given era being constrained to shape the wishes of succeeding eras. Individuals of the past era deemed the old constitutional democracy to be too ‘sacred’ to be amended. In this regard, the forefathers have been associated more with wisdom than being human beings. Attention should be paid to the capabilities of various generations despite living in different eras. However, there have been tendency of the past generation ‘voice’ being consulted for direction and help in the current democracy. A philosophical dilemma occurs when individuals related to a democratic system perceive themselves bonded to the past generation whilst at the same attempting to chart a new way (Hopper, 2013). Whitman, in his book, entitled ‘Crossing Brooklyn Ferry’, attempts to use the movement of ferry to Manhattan from Brook as a symbol on the notion of transcending time in an attempt to share sumptuous experience, as well as identity with respect to both generations- the past and future. Generally, Whitman’s poetic writing attempts to reflect on the irony of the US democracy and the continuity of the American national. 3.0 The Individual American Experiences Due To the Growth and Development of the American City Following the ending of the civil war, a large number of the US citizens shared certain beliefs regarding the function and structure of a government, as well as the government’s vital civic policies. There were a number of amendments including that of the constitution where slavery was abolished. These changes empowered the government to protect the rights of the citizens. In this regard, the revolution in America was realiz ed not only in the Western and Northern parts of the country but also the South. The agreement that characterized the country after the Civil war was marked by values of the American founding. There are a number of differences between the approach with regards to American founding era and the new era perspectives. The dismissal of nature According to the founders, all individuals are equal, and have various absolute rights. All individuals are also expected to obey the natural decrees; however, an individual is not only regarded to

Nathaniel Bacon''s Declaration Coursework Example | Topics and Well Written Essays - 250 words

Nathaniel Bacon''s Declaration - Coursework Example These is evidenced after he first ignored the interests presented by his majesty and later experienced unjust gains that were full of betrayal from the Indians who were seen taking control of the country after he sold it to them. He also led the Indians against their majesty loyal subjects. These brought out rebellion where the royals failed to make sound choices and caused their downfall because they were not contented with all these was happening around them. Also due to the fact of frequent invasions by robbers’ ad murders, the members became devastated ad dissatisfied with the ruling that William gave them. William tore his people apart when he made them to hate each other which in turn made it for the invaders to attack and tore them a part, these is evidenced by a statement made in consequence eight where it reads, â€Å"For the prevention of civil mischief and ruin amongst ourselves while the barbarous enemy in all places did invade, murder, and spoil us, his Majesty’s most faithful subjects.† These meant he gave them lots of murder even to the loyal people. In conclusion, it is evident that there was division was all over the land that devastated people’s lives and effects in both the social and economic aspects. William with his fear of rebellion, subjected his citizens to lots of debts that made them poorer each day and these weakened them to cause more hatred among each other. The people came to the rescue of Bacon who saw it wise to put the people in economic freedom of which he strived

Management Essay Example | Topics and Well Written Essays - 250 words - 23

Management - Essay Example Elon Musk later co-founded X.com, which was a payment system based on email later transformed to PayPal. Being the chairperson of the company and major shareholder, he introduced a viral marketing initiative that allowed PayPal to spread at a tremendous pace. Later, PayPal emerged as the internet’s worldwide leading payment transfer. In 2002, 3 years after the founding of PayPal, eBay bought the company for approximately $1.5 billion. After changing the way in which people use the internet, Musk founded SpaceX, a private aerospace company whose goal is to extend human life in other planets. This initiative has been highly successful and NASA has contracted with SpaceX severally for 12 flights. Today, Musk has focused his attention on improving how people transport themselves here on earth. He has managed to make Tesla Motors the fastest-growing company in the world (The Mark of a Leader, 2014). Therefore, based on the achievements that Elon Musk has realized in transforming th e world, he is as a leader with engineering and entrepreneurial skills that help companies to address social, environmental and economic

Research Analysis Paper Example | Topics and Well Written Essays - 750 words

Analysis - Research Paper Example Jones also participates in television commercials where he speaks basic Mandarin-language phrases. It’s noted that in large part this constitutes Li Ning’s attempts to keep pace with Nike, as Nike plans to unveil a shoe that is exclusive to China and is endorsed by basketball star Lebron James. In addition, Adidas AG’s Reebok has a long-term endorsement deal with basketball star Yao Ming. The main strategic understanding is that Li Ning isn’t attempting to take over the American market, but to take back the Chinese market from Western competition. The Chinese market is regarded as very interested in basketball and in gaining a competitive foothold in athletic products it’s necessary to do so through basketball marketing. The reason Jones was chosen was because more prominent National Basketball Association stars already had shoe deals, so the Chinese research ultimately led them to Jones. The slogan for the company is ‘anything is possible’. This slogan is said to be in line with Damon Jones history as he claims to have had an uphill climb in his career. The deal agrees to pay Jones approximately $300,000 a year and includes bonuses tied to team performance. One of the prominent considerations in these regards is China’s growing basketball market. Research demonstrates that there are nearly 400 million people aged 20 and younger, many of whom have a growing interest in basketball because of the increasing showing of NBA games in the country. Research also contests that this market will potentially grow 20% to 40% a year for the upcoming decade. While it’s argued that the quality of the shoes are generally the same, it’s necessary for advertising and marketing to be successful to gain increasing market shares. Further Nielson research attests that Li Ning increased advertising spending twenty-fold between 2001 and 2005. In terms of researching specific advertising spokesmen, the company is noted to have traveled to Denver,

Safety Training Program Development Assignment Case Study

Safety Training Program Development Assignment - Case Study Example Also, it revolves around implementation and careful training to ensure that goals of an organization are effectively reached. This way each phase of the training produces results that are useful in the next phase. Training stands as the best way forward for professionals given that they often make mistakes without ever realizing it. By basically acknowledging them, one can begin to improve performance speedily, without problems and without incurring losses on any new training programs. The learners in this case are the trainees in which case any personality who is required to go into a confined space or a permit required confined space must have to receive this type of training before they may gain admittance to the area. The outcomes of this course include understanding the hazards of confined spaces, learning the responsibilities and duties of the confined space entry participants achieve familiarity with atmospheric testing equipment and entrance equipment and become knowledgeable on safety standards for conservation of confined space entries The learning constraints that exist in the training program include the need for acquiring a permit. In this case, if workers are not to enter and work in permit spaces, employers must take effective actions to avoid them from entering these spaces. If workers are expected to enter permit spaces, the employer must develop in print a permit space program and make it obtainable by employees or their legislative body. To make it easier for the learners, the mode of delivery involves bringing the training facilities close to the trainees. This makes it possible for learners to acquire the skills at the door step. Once the training program has identified resources and milestones, you can structure a timeline. Generally, its a wise idea to work backwards, since it should be known when the project is due. Next, adjustments are made

Let’s Go to the Beach Essay Example for Free

Let’s Go to the Beach Essay It was summer, last year; in July 15th the hotter day of the season made me took to my young son, my niece, and my mom to the beach. It was noon, when I noticed that my mom to come from Mexico who was visiting me for some months was getting bore at home. Because she loves to be in Mexico, when she visited me I have to do fun thinks to extend her stay with me. Thinking what should I do to make her happy I had a great idea come to me and I told them â€Å"let’s go to the beach†. Without hesitation my mom said â€Å"yes†. I asked my ten years old son and my fourteen years old niece if they could help me to hold her because my mom’s troubles to walk alone. With a very blue sky, hot and yellow sun and the kid’s support with my mom I thought that it would be a perfect day to take my mom to the beach. My mom and I would not expect that going to the beach at a beautiful day, in a blink we will be terrified and involved others to spoil their beautiful day too. Planning to have a perfect day at Seascape Beach Resort, I learn that by my mistake inadvertence the brighter day, would become in a nightmare turning our day in a darkness day. After to invite my family to the beach, quickly I had to package some staff that we need to spend all day at the beach. I gave to my niece some appropriately cloths to go to the beach, my son wore his sandals, short and a light t shirt. Faster, I dressed a short and sandals too but my mom who though that she wont get wet to the beach, she did not want to change her beautiful light green pants and her write blouse that she was wearing. After we changed our clothes, I got four towels, my sunglasses, and a cap. As my purpose was to stay six hours at the beach, I made some sandwiches, water bottlers I cut a sweet watermelon, a cantaloupe, and bananas. Having it, I tough it is all that we need to get fun at the beach. Exited to be at the beach, my mom and the kids were into my car happily where my mom was in the font, my niece and my son on the back sets. Taking the 101 north highway, I drove to the road of the Seascape Beach Resort. While I was driving, we were listening Spanish music to made my mom felt much more relax. Even though the day was hot we were happy because I turned the air condition in and there was not traffic and we laughed, joked each other, and we talked about the beautiful day that we would expected to have. After twenty minutes driving, we arrived to the parking lot As I worked at Seascape Beach Resort for seven years, I knew where I should park my car safety for a long time and how to get to the beach while we can enjoy the scene of the path. Getting out towels and food, I was trying to leave my cell phone in my car, when my mom saw it she told me â€Å"bring it I’ll take care of it, I won’t be wet in the beach. † Easily, she convinced me and she put my cell in her pans packet. Because the hotter day, anxiously my niece and my son wanted to get wet and play with the sand, so they walk faster. Feeling my niece and my son the smell of the beach, they could not wait to touch the cold water. Recently my mom got a total knee replay surgery; she was unable to walk faster as my niece and my son. Taking the path of the beach, they let my mom and me behind. Frequently, I used to take my son at this beach, so they knew the path very well that tis why I allowed them to walk quickly. Whishing this beautiful day for my mom were unforgettable we walked slowly holding my moms hand, enjoying the view through the beachs path. Feeling the freshener of the green threes, getting relax with a beautiful fountains, looking at the flower gardens, and when we were close to the beach we enjoy the smell of the beach. After a few minutes with an enjoyable rode of the beach, we finally were at the beach. Before this day I took my mom to the same beach to watch the waves sitting on the beach’s bench and got refresh because her weakness of her knee. I wanted my mom has a perfect day, pampering her, I said yes for that entire she wanted without though that a nightmare will happen to us. Feeling my mom attracted to the waves and the beachs freshness and the smell of the breeze she asked me if she could get wet her feet. â€Å"Why not†, I said her. Caring my mom shoes in my left hand and my right hand holding her, slowly, we started to walk. Felling the burner sand in our feet, we continued to walk into the wet sand. With a very beautiful blue sky, and fresh waves, my mom feet happy and relax. After, we met with my son and my niece, who were playing with the sand and getting wet with the waves; I told them â€Å"my mom wants her feet get wet, we will be walking right there to the beach†. With Disregard they said â€Å"yes† because they were very busy with the waves. A few minutes ago, still walking under the wet sand, my mom wanted her feet touch the cooler water. Feeling the coolness of the breeze, touching our face and smelling the fragrance of the beach, my mom feet got wet. Two minutes later, walking still slowly under the sand a very small wave was coming to us. Happily, my mom and I, we were waiting the wave. Suddenly, I saw a very big wave coming to us. Immediately, I told my mom: lets go back quickly a big wave is coming towards us†. Even though I want to walk faster, my mom was unable to do because my mom’s knee weakness. Then, the big wave reached us soon. Holding my mom’s hand she, felt down lay at the water. Because my back injured I was incapable to stand up her. Terrify, for a few seconds, and unable to help my mom, I saw some people far of us. Frighten, and desperate because my mom was in danger to be driven for more big waves that were coming to us, I was holding tightly my moms hand; with my other hand I made some signal wishing the American’s family help. Fortunately, they saw my hands signal, so they guest that we need help. Two minutes later, they were coming one by one to help us. First it was just a lady who was trying to stand up by pulling my mom, while I tried to push her, but we could not stand up her. Soon, they were four more people who arrived to get her up. Thankfully to the kindly family help, by my negligence to allow my niece and my son to separate of my mom instead of held them to be close to my mom while she waked I spoiled the beautiful day to this family also. My mom, totally wet and dirty her light green pants and white blouse when her shoes were driven by the waves too, finally, we got my mom up. Immediately, the kindly family called to Seascape beach life guard to be sure that my mom was not injured. Because she was shaking for the tragedy and the cold water friendly, they sat her down in one of their chair that they had, trying to calm down, cleaning and drying, her with their big new towels that they had. Pampering my mom and waiting for the safe guard they frequently, need me, to asked her if she was fine because my mom cannot speak any English word. After twenty minutes of my moms tragedy I remembered that my son and my niece also were there. Still trembling I told the family members that there were two kids with us. Then, my son and my niece were called by one lady of this family witch let they know about my mom tragedy. Generously, around half an hour, my mom was pampering by this family while we were still waiting for the life guard, such us surrounding her, warming, hugging, and trying to make her safe outside the water. A few minutes later, the life guard came to us, when in detail, the family explained to the guy all about my moms accident and telling the guy about my mom’s recently knee surgery. Immediately, her blood pressure, her knee surgery, and everything of my mom were examined by the safe guard. Patiently, they helped her to ride the big truck when she was transported the outside of the beach. They also arranged with the bell men to give us a shuttle to my car because my moms shoes were missing, even though the bell boy was known to me because we were co-workers. Helplessness, how as humans bad things can happened and we cannot help ourselves, so we just ask others for help. Luckily, the generosity of this family save my mom to be browned at the beach, this nightmare taught me that they are some places when should I not take my mom by myself. Even though I have been giving the best care at my home for a long time, with my mom’s back, hip, and knee problems and her seven and eight years old and my back problem it was my big mistake to took her to the beach alone. With our short stance and bad experience at the beach, we back inside my car quite grateful with the American family who save my mom life.

Development Of Industrial Relations In Hong Kong Commerce Essay

Development Of Industrial Relations In Hong Kong Commerce Essay In responding to the question, I agree with that the organization of industrial relations in Hong Kong has been less formalized and less centralized. There are three critical factors influenced the development of the industrial relations in Hong Kong. In the following essay, there will be a definition and description on industrial relations and the role of trade unions in Hong Kong. And discuss the background of economic, political and institutional sociology environment in post colony Hong Kong that affecting the function of trade union. Industrial Relations and Trade Union The terms of Industrial Relations is used to define the relationship and interactions between the employees (workers) and employers (management) within the organizational settings. Those interactions or activities were involved all aspects of the employment relationship, human resource management, employee relations and union-management relations. The main parties to the employment relationship and the key actors are workers and workers organizations (usually trade union), employers and managers and also the state (Bacon, 2009). Since there have difference perspective among employers, employees (workers) and trade unions (workers organization), the industrial relation means different things to different people. For workers, they wants fairness of employment outcome, better pay, workplace safety, job security and training, while employer wants more efficiency, more productivity, more flexibility in the workforce. In general, trade unions have a wide range of beneficial outcome. They can be the actor to force managers improve human resources management practices, being the role of consulting, promoting job equal opportunities, increasing job satisfaction and reducing labour turnover. Meanwhile, trade unions also acted as a representative of employee to voice out their needs as well as express their views and interests in the workplace. Furthermore, they can create issues covering on the wages and working hours, to encourage employees to be better producers for their employers and ensure employers provide better working conditions for employee through the activities of collective bargaining and negotiation. Thus, industrial relations were often subject to joint regulation which required cooperation among employee and employer participation in decision making. However, in Hong Kong, union effects nowadays appear to have reduced obviously or just apply limited effect in some special circumstance. It probably caused by the change of industrial relations since World War II, under the governance of Colonial British rule for 150 years prior to Chinas sovereignty. Critical factors leading that influence trade unions in Hong Kong Economic Factors First of all, from the aspect of economic factors, entrepot trade was the mainstay economy in Hong Kong. Nevertheless, with the declined of entrepot trade, the sudden influx of refugees and the capital from Shanghai and other major Chinese cities transferred to Hong Kong that influenced the movement of unions in labour relation. With the expansion of manufacturing sector (such as clothing and electronics) that facilitate the semi-worker and the skill transferred among difference industries. Manufacturing activities have accounted for the large share of labour force together with other sector, such as restaurants and hotels, wholesale and retail, commerce and finance (Ng, 1984). At that time, Small firm of individual business provided more employment opportunities. Hong Kong has accomplished a high rate of economic growth with lower unemployment rate. Under this circumstance, union membership is low and the collective bargaining is practically non-existent. There was no incentive to recognize trade unions or bargain collectively within workers. In addition, the perception of British voluntaristic tradition, gentlement agreement among the workplace are more significant than collective agreements, the lacking of legal obligation of enforceable contract that allow employer adjust their labour force in accordance to adapt with the market condition (Chiu and Levin,1996). Meanwhile, the new economic structure only focused to fit the economist prescription in the organizational level in regard of employment relations. Government had adopting a non-interventionist policies in the social and economic sphere that had no intention to restructure the industry by implementing regulation, tax policies or subsidies, remains the lowest taxes among the world to preserve economy incentives (Tang, 1999). It had created a capitalist framework of the economy that encourage private sector to pursuit the market capitalism. Furthermore, the free market approach, Laisse-faire policies initiated by the government on economic activities only consist with minimal regulatory, no minimum wage legislation, no fixing prices. That means people can buy from whom they want, to sell from whom they buy and to invest they want or to hire whom they want, to work for whom they want (Tang, 1999). As a result, the collusion between government and employer that emerged conflictual interest between labour and capital that empower employer over the labour process and employment relations by bargaining between individual employers and workers.(Chiu and Levin, 1999). Moreover, trade union in Hong Kong are all in political orientated, they are only interested in realizing political objective rather than seeking economic benefit for the workers through establishing formal rule making arrangement with employer (Chiu and Levin, 1999) Political and Sociology Factors The nature of political agreement for Hong Kongs revision to China was maintained the British rule of economic governance. Under this old model, administration worked was closely worked with business community that to ensure the stability of social and economic environment. Such policies were also included public housing programme, comprehensive system of education, public health, subsidized in transport and social service. Colonial government approach of non intervention policy that allowed business elite integrated largely in governance the system of colonial Hong Kong by formulating public policies in responds to the interests and demands of the dominant resources controller and economic elites (Chiu and Nevin, 1996). In the wake of the economic environment, a magnitude domestic disturbance posed major crises of legitimacy, which alert the colonial government had to build a new basis of legitimacy in order to increase the commitment to voluntarism (Chiu and Nevin, 1999) Since the Hong Kong Government had made a formal commitment for the civil servant over the employment term and condition that initiated the practice trend of civil-service to private-sector approach. This kind of voluntarist framework had influenced the development of private sector to be more formalized in labour relations in civil service that resulting a process of both formal and informal pressures on the dependent and cultural expectation within the organization. Meanwhile, trade union being recognised by the colonial government and creating formal channels for their participation in decision making on terms and condition of employment which is more advanced than other private sector employers. (Chiu and Nevin, 1996) Through the expanding minimum standards of employment not solely for the capitalist but also coincide the interest for vulnerable categories of employees in the workforce. The birth of the international legislation for women and child labour and the enactment of the Employment Ordinance and its subsequent amendments were established in 1920 and 1966-67 respectively in order to maintain domestic stability and legitimacy. The policy are set for prohibit any discrimination and guarantee to all persons equal and effective protection against discrimination on any ground such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status (Chiu and Levin, 1996). In addition, the set up of Labour Department in 1947, the establishment of the Employment Ordinance in 1974 (Chiu and Levin, 1996) and the reform of political structure in 1980s, establishment of district boards with elected members to advise the government on the matters affecting the welfare of the district (Tang, 1999),begun elected seats onto the Legislative Council as the British and Chinese government negotiated for Hong Kongs future. Political parties representing grass-root and labour interest were able to exercise far more to influence in the legislature (Tang, 1999). Since it opened up of the political system, small business and firms, as well as labour groups were more active in competing for political support to advance interests. Besides that, the establish of the Trade Unions and Trade Disputes Ordinance, that allow multiple union to form in the same trade, industry or enterprise that facilitate unions fragmentation and reducing potential untied opposition from organize d labour to colonial rule. The approach of positive non-intervention taken by Labour Department, emphasised not to impose tight control over unions activities and political orientation. However, the behaviour of the trade unions FTU CTU in Hong Kong, always fall into opposite and competition position between two Chinese government (pro-Chinese Communist Party and pro-Kuomintang Party) rather than using their resources to enhance the interest of workers through their domestic political action. Cultural Factors : The cultural factors of Neo-Confucian ideological which suggests workers in Chinese society accept authoritarian management and avoid confrontation with the employer (Chan and Snape, 2000). The traditional Chinese cultural of paternalism and instrumental individualism in the work place, can be interpreted as the collectivistic particularism of the Chinese family (Ng, 1984) which is a concept of utilitarianistic familism that typically concerned about the interest of family over societal or other group interest, thus, they are low in participating of social involvement with co-workers and neighbour (Chiu and Nevin, 1999). Therefore, with these two ideologies among employee, employment just viewed as their secondary concern. The low level of social involvement of political apathy that underpinning the low level of participation in the unionization and collective action among workers. On the other hand, the practical exercise of Chinese workers preference unofficial methods and personal network to achieve their goals rather than in a formal channel. In addition, the rapid growth of labour population by the influx of refugee that had influenced the attitude and behaviour among the workplace as their primary interest was maximizing the income to get familial group survival. Main unions grouping in Hong Kong The unions in Hong Kong are encompassed with three main federations. The Hong Kong Federation of Trade Union (FTU), the largest union in Hong Kong and was established in 1947. Second is the pro-democracy Hong Kong Confederation of Trade Unions (CTU) was formed in 1990 and has been worked close with the Christian Industrial Committee (CIC) that focusing on labour education and advising workers on grievances. Third, is pro-nationalist Hong Kong and Kowloon Trades Union Council (TUC), was established in 1948. There are also many difference independent unions which are smaller in specific sector, such as Hong Kong Chinese Civil Servants association (HKCCSA) and Hong Kong Professional Teachers Union (HKPTU). Traditionally, FTU have the role of taking an overly conciliatory line in labour disputes and focusing on the provision of welfare services to its members. However, it took a more moderate perspective that in line with Beijings conciliatory open door policy that not only participating in social affairs, striving for rights and benefit for workers but also promoting social stability and economic prosperity in Hong Kong. While CTU aims to build independent unions and encourage Hong Kong workers to see unions membership being about the protection of their interests (Snape and Chan,1997). The leadership of CTU was aimed to obtain the support from the grass-roots by effectively representing workers interests to government and to employers, playing a positive role in labour disputes by adopting an inclusive approach to unionization and desired to maintain stability which enable CTU is often cast in the role of trouble-shooter, and emphasizing the importance of CTUs political autonomy that to develop a political consciousness and to preserving trade union and other freedoms in Hong Kong. TUC, the association of KuoMinTang (KMT), affiliate has been seen as an expression of loyalty to the Nationalists. It displayed their influence mainly through their participation channel of communication with the government only. (Snape and Chan,1997) such as Labour Advisory Board. The leader of TUC has implemented low profile approach that in order to avoid anger Beijing. And the leadership were comes from the older age group that affecting the recruitment activity was more less than other unions and have been difficulties in recruiting younger workers. Implication However, accordance to the historical background, the effectiveness of trade union activities in Hong Kong is open to question. Given that the impact of Neo-Confucian, Chinese family and paternalism had influenced the mentality of Chinese workers and the first migrant generation, participated in the colonial educational system which limiting collective challenge towards colonial government should not be exaggerated. However, the combination of legislation and regulatory of voluntarism and the cultural perspective cannot be overlooked. This was not only influenced the institutions of family and education system but also foster the dominance of individual and instrumental labour market strategic. In accordance to its political background, governments non-intervention approach, collective bargaining in after world war II seems effective fro most of big business firms, however, the institutional environment had influenced the new form of modern labour organization in Hong Kong. That emerged the declined of labour movement and the new guild origins with a mutual aid function. From the aspect on welfare orientation, trade union acted as a principle agency between two rivalry Chinese parties, Kuomingtang and Chinese Communist Party. With tendency of enlarge their power and seeking the support from employer. However, it can lead to the reshape of industrial relation governance structure as well as trade union while the economic turn weak. In addition, trade union in Hong Kong can be viewed as mimetic as it replete with revolutionary and nationalistic movement. (Chiu and Levin, 1999) Under this circumstance, trade union lobbying benefit for worker are become ineffectiveness and gave the grounds for government and employer for resisting bargaining relations with the unions. Conclusion In general, trade unions role in other countries are concluding bargaining with employers for better pay, bonuses and allowance, better working conditions and more welfare benefit and try to get involve in the decision making are supported by employee. However, it doesnt not meant employee prefer representation and participation through trade union in Hong Kong. It can be interpreted due to the mentality difference among Hong Kong and others. The culturally conditioned fatalism and typically in-depth and influence employee in Hong Kong that lead to resistance of collective action (Chan and Snape, 2000). Besides the economic, political and sociological factors, employee apathetic to trade union can be seen as a key factor that influence trade union in Hong Kong became less formalized and less centralized.

Comparison of Chinese and Western Advertising

Comparison of Chinese and Western Advertising Advertising is not only an economic phenomenon, but also a cultural phenomenon, which is a kaleidoscope, the reflection of social culture. Linguists Wallace called the ads as the most culturally characterized social language among all the discourses. Culture is a compound entirety, and every community has its own unique culture. And language is an important part of culture, which mirrors the history and cultural background of a country, as well as contains the nations life style and thinking style. That is to say, the development of language has accumulated abundant culture, the writing of which reflects the most profound connotation of culture. Thus, as a part of language, inevitably, advertisement language can be influenced by culture. This thesis researches into the cultural differences between China and western countries reflected in advertising language, in order to make communication between China and western counties much easier. [Key Words] Advertisement; Cultural Differences; Values; National Trait I. Introduction In the age of information, advertising has become an important source of information for modern life. With the globalization of the economy, advertising is becoming a worldwide commercial activity nowadays. As different kinds of culture conflicted with each other, any commercial advertising can not only operate in the information conveying commodities, but also have a mission of cultural dissemination. Different cultural backgrounds, different values breed different advertising creativity. The study is attempted to explore the cultural differences between China and western countries through various examples, with the purpose of getting better understanding of the developing trend of advertising both at home and abroad. Language is the mirror and reflection of culture. As a special kind of expression of language, advertisement, with no doubt, cant be separated from language. Therefore, it was born with a deep print of culture inevitably. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Many academics are trying to explore cultural differences in advertisement between China and western countries. The Dutch scholar G Hofstede who took three dimensions to analyze East-West cultural differences: individualism and collectivism self-reference and ethnocentricity, color signs and symbols, were more successful. Many Chinese scholars also did some research from a variety of angles in this area, such as Niu Xiaojuan, Xu Dezhen and so on. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. Advertisement is part of culture. Culture includes philosophy, thinking, behavior, cultural psychology, ethics, customs, traditions and religious beliefs of history, and so on. The author have read a lot of books and collected a large number of materials concerning this study. Herein the author only chooses some aspects of culture to analyze and explore the differences between China and western countries. II. Definitions of Culture Advertisement 2.1 Culture Culture, a hot issue at home and abroad, is a very complicated, multidimensional, and nonrepresentational subject. According to the definition from The Cambridge Encyclopedia of Language (Crystal, 1997: 784), culture is the integrated pattern of human knowledge, belief and behavior. Culture defined consists of language, ideas, customs, beliefs, institutions, tools, techniques, taboos, and works of art, rituals, ceremonies, and other related components. And Hurford (1987: 315) defines culture as the most general concept to describe the behavior of human being and history. It refers to many items at different levels of generality: ideas, values, emotions, actions, tendencies and accumulations. In fact, although there are hundreds of definitions of culture, anthropologists agree that the learned ways of behaving and adapting are included in the culture, as contrasted to carry on behavioral patterns of instincts. Social scientists divide culture into several groups like family, politics, economics, education and religion. Culture and language are connecting to each other. Culture can not be discussed without language used in it. According to Kirkpatrick (1995: 271-295), culture refers to The life way and its manifestations that are specifically to a community that uses a particular language as its means of expression. Culture is an abstraction concept; it includes almost everything, no matter material or spiritual. Language is the expression of culture. Different languages have its different cultural meanings. It is limited to accept diversity culture, especially the spiritual scope. But Language is the most important foundation of the transfer of culture. One aspect is, as the basic part of culture, language carries culture, reflects culture, and develops culture. Another aspect is language is influenced by culture deeply in many aspects of our life. 2.2 Advertisement There are many definitions for advertisement; American Marketing Association defines advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by dandified sponsor through various media. With the development of technology and globalization, advertisement is run through into every aspect in various styles and becoming a rigueur part of our daily life. The advertisement is a commercial activity in the market economy for the image of enterprises and the brand of a product. The customers, as the audience of the advertisement, are edified by different cultural environment in their thoughts and consciousness. Advertising language, including advertising words and pictures, is a peculiar form of language, and the particularity determined its close bond with culture. Therefore the advertisement composers are inclined to design the ads on the basis of good understanding of the cultural characteristics and rack their brains to make the ads catering to the customers cultural psychology through language skills and fancy pictures. On the contrary, without fail, we could realize the cultural differences through varied advertisements. III. Cultural Differences in Advertisements between China and Western Counties Today, with the development of the technology and the spread of the mass media, advertising has a widely influence to our daily life. However, whatever promoting strategies advertising companies use, the language is the main carrier of the message. As Vestergaard Schroder (1985: 246) point out, advertising takes many forms, but in most of them language is of crucial importance. Advertising language is presented in a style that has immediate impact with the intent of rapid persuasion. In the world market, the translation of advertising language is essential for the effective transmission of advertising and thus the sale of products. However, before the translation is undertaken, having a good knowledge of both the similar and different characteristics of advertising language used in the West and in China is a must. In this section the author would like to talk about it in the following aspects. 3.1 Values Cultural values is a criterion that people judge the good and the bad, the beautiful and the ugly, the worthy and the unworthy, the clean and the dirty, the correct and the wrong, the kind and the cruel, the just and the unjust, the decent and the indecent and so on. Psychologist Henry Murray defined that value is the psychological reflection of basic demands, which should be changed by the real world. That is to say values are a kind of thought eager for something. In this section the author like to talk about it in the following aspects. 3.1.1 Individual vs. Collectivity Generally speaking, western culture encourages individual orientation that is more concerned about their own interests, as well as individual successes and achievements, and is self-centered, with emphasis on personal dignity, and encourages and praises those who have wealth to the challenges and difficulties of people. By comparison, the eastern nations show more hierarchical groups orientation and the orientation of the overall interests of nation and prominent family, with particular emphasis on finding family interests and family ethics and coordinating relations. Thus, the traditional Chinese culture recognizes the value of the individual, to a certain extent, from individuals and groups (family, religious and national) such cultural difference is a clear manifestation in advertising home and abroad. China is a large traditional agricultural social pattern, so it focuses on the Chinese cultural system collectivism, authoritative character. Chinese people have strong patriotic feelings, emphasizing national self-esteem, self-belief. The following examples are inclined to illustrate this view. Zhonghua toothpaste: à ¥Ã‚ Ã‚ Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ©Ã‚ £Ã… ½Ãƒ ©Ã¢â‚¬ ºÃ‚ ¨Ãƒ ¥Ã… ½Ã¢â‚¬  Ãƒ §Ã‚ ¨Ã¢â‚¬ ¹Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ¦Ã‚ °Ã‚ ¸Ãƒ ¨Ã‚ ¿Ã…“à ¥Ã…“ ¨Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¥Ã‚ ¿Ã†â€™Ãƒ ¤Ã‚ ¸Ã‚ ­ (Hu Zhongli, Zhu LijuanWang Yafei, 2007). 10 years of ups and downs, China forever in our hearts The ads not only show this brand enjoys years of popularity but also expresses that Chinese people love their motherland through the homophonic pun. The following examples are no exception to this rule. à §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ±Ãƒ ¥Ã¢â‚¬  Ã‚ °Ãƒ §Ã‚ ®Ã‚ ± MeiLing refrigerator à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ± Chinese life, Chinese MeiLing à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬  Ãƒ ¥Ã¢â‚¬ ºÃ‚ ¢ ChangHong Group Cooperation à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ¤Ã‚ »Ã‚ ¥Ãƒ ¤Ã‚ ºÃ‚ §Ãƒ ¤Ã‚ ¸Ã… ¡Ãƒ ¦Ã…  Ã‚ ¥Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ £Ã¢â€š ¬Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ËœÃƒ ¦- Ãƒ ¦Ã‹Å"Å’Ã §Ã¢â‚¬ ºÃ¢â‚¬ ºÃƒ ¤Ã‚ ¸Ã‚ ºÃƒ ¥Ã‚ ·Ã‚ ±Ãƒ ¤Ã‚ »Ã‚ » ChangHong shoulder the mission of dedicating itself to the service of its motherland and nation prosperity. This not only reflects the growth of Chinas national industry is the reality, but also expresses peoples national pride and inspires love of national goods, contributing to the revitalization of the national industries. In the United Statesà ¯Ã‚ ¼Ã…’as a dominant social individualism, personal unique personality means the pursuit of his own words, behavior, thought and distinctiveness. Advertisement of American Opel car directly advertised product unique, highlighting their seeking personality traits. All cars are the same these days. Weve all heard this said. But not by anybody who knows about Opel. Coincidentally, an advertisement of Porsche sports car with a brilliant attractive picture of a red sports car running rapidly on the Highway, creates Lonely wolf image as luxury sport cars driving through a forest. There is no doubt that such advertising can meet management objectives, such as young consumers desire for self-expression, the pursuit of brilliant psychological cause. From the above examples, it is not difficult to see that self-expression, independent spirit and values of individuals struggling to be fully reflected in the advertising. 3.1.2 Love vs. Respect To some extent, love and respect are synonymy for they have much in common. By the respect love from, and love distillated to respect is a process of quantitative and qualitative change, but they cannot be the same. Respect is always from the lower to the upper while love is equal regardless of level and class. With traditional cultural influence of each own, Chinese advertisement is respect-oriented while western countries love-oriented. This is because in China, filial piety is a virtue. Chinese people deeply feel the responsibility of the family. Not only morally, but also legally, children have the obligation and responsibility of maintenance for the elderly. Filial piety is a faithful, honest basis. One Expression of filial piety is distinguishing elderly. Such values have been strengthened in advertising. Lets take a look at two medicine ads in China and abroad. Health Protection Yangshen in television advertising: On the Screen, the son acted by movie star Huang Rihua is worried about his fathers health, so he buys him today Yangshen which will probably benefit his physical condition. But probably as a result of little communication between the father and son, its a little difficult for the son to find the way to present Yangshen to his father. When the son is practicing father, I love you in his room, the father breaks in and looks at the son with surprise and misunderstanding. At this time, the son hands Yangshen over to his father and speaks out father, I love you, then we could see the tear in the fathers eyes. Adalat Oros advertisement of preventing cardiovascular medicine: a picture of a healthy elderly full of energy and spirit and together with his newly young married wife wearing her wedding dress in front of the church, his self-confidence and charming smile on his face. Advertising language is: He should live longer than he expected. Two commercials are both good advertising, but also illustrate different cultural foundation in Chinese and Western world. One is respect oriented, and the other love oriented. YangShen advertising today shows that in the Chinese family, child shows respect to his father at first, then the love. Commercials take full advantage of the Chinese culture; achieving an effect that Yangshen is not only just for health supply but a token to express love. Likewise, Adalat Oros is a kind of medicine. It takes the performance by using humor that two people with age gap get married, the advertisements feature mock language, relaxed and candidly conveying brand concept: Love for your health is treasure and cherish life! The high confidence from high-hold head of the young lady and the crafty smile of the old fellow clearly manifested the contest between love and life (Wang Chunmei, Wan YinongZhang Lei, 2006). 3.1.3 Authority vs. Freedom China has experienced a long history in the feudal society, as its mainstream culture, Confucianism has been widely influencing the lives of Chinese people, who have also formed a less thinking mode advocating moderation and upholding the authority. This is reflected in the life of the people, who will always take professional judgment and authority sector report as golden rule without any suspicion. Thus, Chinas advertising is always full of experts and recommends certification of authority sector. By comparison, the Western advertisers are more inclined to create an image for the brand, giving expression to the peoples desire for individuality and freedom. We could see the differences in the following advertisement. à ©Ã‚ «Ã‹Å" à ©Ã…“ ² à ¦Ã‚ ´Ã‚ : à ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ ©Ã‚ «Ã‹Å"à ¦Ã‚ ¡Ã‚ £Ãƒ ¤Ã‚ ¼Ã‹Å"à ¨Ã‚ ´Ã‚ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¦Ã‚ Ã‚ Ãƒ ¦-â„ ¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ ®Ã…’à ¥Ã¢â‚¬ ¦Ã‚ ¨Ãƒ §Ã‚ ¬Ã‚ ¦Ãƒ ¥Ã‚ Ã‹â€ Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ ®Ã‚ ¶Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¤Ã‚ ¼Ã‹Å"à ¤Ã‚ ºÃ… ½Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ Ãƒ §Ã‚ £Ã‚ ¨Ãƒ ¦Ã‚ Ã… ¸Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¿Ã‚ Ãƒ ¦Ã…’ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¨Ã‚ ¡Ã‚ ¨Ãƒ ©Ã‚ Ã‚ ¢Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ¥Ã¢â‚¬ ¡Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ ¦Ã¢â‚¬ °Ãƒ ¦Ã‚ »Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¨Ã¢â‚¬  Ã‚ Ãƒ ¥Ã…“ ¨Ãƒ ¤Ã‚ ¸-à §Ã¢â‚¬ ¢Ã…’à ¤Ã‚ ¸Ã…  Ãƒ ¥Ã‚ -à ¥Ã‹â€ Ã‚ °Ãƒ ¨Ã‚ ¶Ã¢â‚¬ ¦Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡40à ¤Ã‚ ¸Ã‚ ªÃƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¦Ã¢â‚¬ °Ã‚ ¿Ãƒ ¨Ã‚ ®Ã‚ ¤Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¦Ã…  Ã‚ ¤Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¤Ã‚ ¸Ã¢â‚¬Å"à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ §Ã¢â‚¬ Ã‚ ¨Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡(CSA )à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ©Ã‚ ¢Ã¢â‚¬Å¾Ãƒ ©Ã‹Å" ²Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¤Ã‚ ¼Ã… ¡(CPMA)à ¦Ã… ½Ã‚ ¨Ãƒ ¨Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à £Ã¢â€š ¬Ã¢â‚¬Å¡ The company selected high quality tooth-cleaning materials, fully in line with national standards. This toothpaste does not wear the teeth, but makes it clean and glossy. It has been recognized by more than 40 Dental Associations in the world and more Chinese experts choose this brand. CSA and CPMA recommend the brand. Safeguard, a brand of fancy soap, also takes the print of Chinese Medical Association as an attractive point. In the western advertisement, seldom do we find the reorganization of authority. As for the westerners, freedom and individualism is much more important. Nike Just do it Marlboro Come to where the flavor is Come to Marlboro Country (Han Ping, 2005). Marlboro is a name of cigarette. Here Marlboro Country refers to the people who smoke this kind of cigarette which makes people forget their manual processes, thus there is a yearning for freedom to return to the nature. Flavor has two meanings here. One is the unique taste; the other is the special dress and grace of the smoker. Marlboro man represents the most successful, most influential brand image in the century. He is dressed in jeans, riding a tall courser, with a cigarette in his mouth and blue sky as background. All this is a symbol of pizzazz, and freedom, which many young men pursue. Commercial advertisers take this image serving as a foil to the passionate, adventurous, exciting and free life which people are yearning and pursuing. Because this advertisement fully satisfies the westerners expectation for freedom, Marlboro receives an agreeable and delectable return. 3.1.4 Contribution vs. Enjoyment China is a large agricultural social pattern; the Chinese put much stress on collectivism, authoritative character, submitting to nature. The advertisement reflected the characteristics of Chinese culture. à ¥Ã‚ Ã… ½Ãƒ ¥Ã…  Ã¢â‚¬ ºÃƒ §Ã‚ Ã‚ ­Ãƒ ¨Ã… ¡Ã…  Ãƒ ¥Ã¢â€ž ¢Ã‚ ¨,à ©Ã‚ »Ã‹Å"à ©Ã‚ »Ã‹Å"à ¦-  Ãƒ ¨Ã… ¡Ã…  Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¥Ã¢â‚¬ °Ãƒ §Ã…’ ® (Hua Li mosquito killer) Hua Li mosquito killer makes the world no mosquitoes. This arouses resonance in the minds of consumers. As for the westerners, they have a tendency of enjoyment. There is a popular saying in the USA: Work hard, and enjoy yourself. An important concept of Americans working is separating work hours and leisure time. In their view, the work is no doubt important, but entertainment and relaxation is the best way to improve efficiency. The following ads are the best certification. Enjoy absolute Vodka, enjoy life, it deserves you. (Vodka) Just for the taste of it. (Coca Cola) Be youngà ¯Ã‚ ¼Ã…’have fun, drink PEPSI. Take time to indulgeà ¯Ã‚ ¼Ã… ½Ãƒ ¯Ã‚ ¼Ã‹â€ NES Ice creamà ¯Ã‚ ¼Ã¢â‚¬ °These advertisements demonstrate the consumers concept: enjoy life, seek for abundant consumption, and possession of pleasing products. 3.2 National Trait Every country has its own nation trait, according to these nation traits; we mean the qualities, characteristics, tendencies, values, moral principles and beliefs. All of them are a part of culture. Here, the author from three aspects respective to illustrate and exhibit the cultural differences. 3.2.1 Traditional vs. Newfangled Chinese people love jubilant scenes, love to listen to auspicious words. A lot of the advertising language starting from the basic mass psychology fully reflects radiant spare atmosphere. For example: à ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡Ãƒ ¨Ã…  Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼, à ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼Ãƒ ¥Ã‚ Ã‚ ªÃƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ We wont accept presents this festival except Naobaijin (A kind of health protection food) On the screen, the family, including old and young, with cheerful expression, shows the harmony and happiness. à §Ã‚ ¦Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡, à ¦Ã‚ »Ã‚ ¡Ãƒ ¦Ã¢â‚¬Å¾Ã‚ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡(Instant Noodle Advertisement) (Much happiness, much satisfaction) à ¥Ã‚ ­Ã¢â‚¬ Ãƒ ¥Ã‚ ºÃ…“à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â‚¬ ¦Ã¢â‚¬â„¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ «Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã†â€™Ã‚ ³Ãƒ ¥Ã‚ ®Ã‚ ¶(Wine Advertisement) (Kongfu family wine reminds people of home) All in all, most advertisements of wine and food have an obvious Chinese characteristic, and also embody the traditional character of à §Ã‚ ¦Ã‚ Ãƒ §Ã‚ ¦Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¯Ã‚ ¿Ãƒ ¥-Å“Ã ¨Ã‚ ´Ã‚ ¢(auspicious words in China). Western culture encourages people to develop innovation, self-advocacy, and liberalism, emphasizing individuality, personal values, particularly advocating individual, equality, competition and frank vocal, active participation and self-affirmation of the export-oriented character. Reflected in the words in the language of advertising, it shows a personalized curriculum and creates something unconventional. The following is an ad for Motorola. Baked, Drenched, Tested to the extreme. A Motorola cellular phone stands tough in the face of torture. Just ask Danielle Bel1, whose phone came back from the ashes of a threealarm fire. Motorola, the best- sellingà ¯Ã‚ ¼Ã…’most preferred cellular phones in the world. This is a unique advertising idea; a picture of the Motorola mobile phone of deformation, there must be nothing but a big disaster. Clearly it will leave a lasting impression. Another ad for tyre: Even its footprint tells you its different (Han Ping, 2005). You will find everything unique and fresh in advertising language. 3.2.2 Implicative vs. Outright Different cultural backgrounds decide different expressions. Chinese people express affection, friendship and love with implicit personality in the advertising language. à ©Ã¢â‚¬ ºÃ¢â‚¬ ¢Ãƒ §Ã¢â‚¬ °Ã…’à ¦Ã‚ ´-à ¨Ã‚ ¡Ã‚ £Ãƒ §Ã‚ ²Ã¢â‚¬ °Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ ¥Ã¢â‚¬ËœÃ…  : A Little girl used Diaopai washing powder to wash clothes while her mother went out to find job. And she left a note: Mum, I can help you with housework. This love for Mum touched all the people who watched it. à ¥- Ãƒ ¦Ã‚ ±Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¦Ã†â€™Ãƒ ¨Ã¢â‚¬Å¡Ã‚ ¾Ãƒ ¥Ã‚ ®Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ »-à ¥Ã‚ ¥Ã‚ ½Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¤Ã‚ ¹Ã… ¸Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ (Health Products Advertisement) (Xu Dezhen, 2003). The advertisement expressed the implicative and self-evident affection between wife and husband. But in western countries the expression of affection is very explicit. For instanceà ¯Ã‚ ¼Ã… ¡Take the phone to pass your loveà ¯Ã‚ ¼Ã‚ The originality is that the daughter from thousands of miles away called her parents, who were having their dinner, and said: I love you. There is another advertisement on TOYOTA: I love what you do for me (Xu Dezhen, 2003). The open-and-shut character fully revealed its candor. 3.2.3 Conservative vs. Extroverted Chinese and western culture has differences in orientation and understanding on sex. Our advertising regulations specifically prohibit a picture of temptation and seduction or sexual content. Even if it is necessary to involve related content, it will become implicit and hidden. Owing to the relatively conservative nature of the concept, many perfume and cosmetics advertisements stress implicitness. For instance: à ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¤Ã‚ ºÃ…’à ¥Ã‚ Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã‹Å"Ã… ½Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¥Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬ ¦Ã‚ « This year you are 20, next year 18. (Baili Soap) (Xu Dezhen, 2003). à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ ©Ã‚ Ã¢â‚¬â„¢Ãƒ ¦Ã‹Å" ¥Ãƒ ¯Ã‚ ¼Ã…’à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ §Ã‚ ¾Ã… ½ Keep young, keep charming. (Cosmetics advertisement) à ¥Ã‚ °Ã‚ Ãƒ §-ËÅ"à §-ËÅ"à ¤Ã‚ ¸Ã‚ Ãƒ ¨Ã‚ §Ã‚ Ãƒ ¤Ã‚ ºÃ¢â‚¬  ! Pox disappears. (Cosmetics advertisement) But in the western countriesà ¯Ã‚ ¼Ã…’advertisement concerning sex can be found everywhere, and the exposed beautiful women is common. An ad for Charlie perfume: The generous, sexy-young fragrance. By Revlon (Wu Keming, 1999: 178). Close-up toothpaste: Your perfume turns him on. Will your breath turn him off? Such an advertisement is not allowed in China, but it seems that the Western advertisement composers take delight in it. 3.3 Thinking Mode Thinking is an important part, highest rally, main designer and commitment of human culture. In other words, thinking is the underlying essence of human cultural phenomenon. Thinking can be divided into two basic types: intuitive thinking and logical thinking. Chinese advertisements focus on intuitive thinking while the westerners stress logical thinking. The advertisement witnessed the different thinking modes in China and West. Take telecom advertisement as an illustration. In order to express the concept of Telecom communicates, heart communicates, Chinese telecom spares no efforts in five different dribs and drabs in daily life: Communication is solicitude (father and son); Communication is love (mine worker date); Communication is share (quarrel between couple); Communication is understood (father and son); Communication is respect (teacher and student). Directly, it tells the customers that telecom can shorten distance between people and make communication convenient without space limitation but intendment and true feelings (Xu Dezhen, 2003). China telecom spends so much time, only in hope of passing the concept clearly and directly. Its not difficult for us to realize the thinking way of the originality is intuitive thinking. It not only tallies with the Chinese traditional thinking way but suits the cultural habit of the audiences. And the same is telecommunications advertising. The United States ingeniously introduced only one life detail: Yawnin g. A man walking on the street has a causal yawn, a woman not far follows him another yawn, and then one elderly is also infected with a yawn. And what even more interesting is the pet doggie accompanying them with yawning. At the sight of this picture, at first, I didnt realize what it wants to appeal for at the very moment. Just then the words hit the mark with a single comment: Communicating is very simple. This is a perfect advertising; I cant but admire the western logical ideation. Yawning is only a normal phenomenon, but the western advertisers tell the customers that communication is as easy as yawning. You can communicate with any one at any time if you are willing to. 3.4 Attitudes towards Animals, Numbers, and Plants People living in different cultures backgrounds may have their own different attitudes and thoughts towards animals, numbers, and plants. One culture may not mean the same in another. That is why the same words have different meaning in different countries. The differences caused by such words in advertising may be illustrated with the following examples. We all know that Chinese people often regard bats as a good luck because the Chinese character à ¨Ã‚ Ã‚   sounds the same as à §Ã‚ ¦Ã‚  (meaning good fortune or blessing). Some Chinese legends say that when a bat lives 100 years, it turns white in color and hangs upside down from a tree, and eating that bat could bring person longevity. A red bat foretells even better luck for à §Ã‚ ºÃ‚ ¢Ãƒ ¨Ã‚ Ã‚   sounds exactly the same as à ¦Ã‚ ´Ã‚ ªÃƒ §Ã‚ ¦Ã‚  (being supremely fortunate) (Hu Wenzhong, 2005). But in western cultures the translator must adapts their linguistic habit to the different attitude towards the animal, they do not think Bat is a good name, because bat is regarded as an extremely evil omen in much European folklore. So may be translations like Fortunes better. Sometimes numbers can lead to a variety of associations. Common speaking, every culture has some numbers. It is believed to be either fortunate or sometimes sinister, However, that may sometimes different. Then we take the translation of 7-up for example, which is a brand of soft drink. Many English speaking countries deem that the number 7 is a very luck number for the peopleà ¯Ã‚ ¼Ã…’while Chinese people dont think so. The meaning is different in Chinese eyes. According to the cultural difference, the translator is trying to make the same effect among the Chinese buyer. So they work out the name à ¤Ã‚ ¸Ã†â€™Ãƒ ¥-Å“. The name of it is very acceptable for the people because its first part à ¤Ã‚ ¸Ã†â€™ is faithful to the brand name without transmitting any unfavorable meaning, and its second part à ¥-Å“transmit the meaning of happy and good luck, and so offset the loss of connotation in the number 7. Finally, plant words also have different meanings in different cultures. For example, the brand named à ¦Ã‚ °Ã‚ ´Ãƒ ¤Ã‚ »Ã¢â€ž ¢, Chinese people think it means clean and honest. But to English people, the word narcissus means a self-loving person. So if these washing machines use such a brand name, cultural adaptation is necessary to western consumers. So the word Daffodil might be more suitable. In brief, using these types of words as brand names in a global market often means taking a risk. As we have said, the producers should be more careful when creating such brand names in advertising (Zhou Ruxin, 2004). Cultural conflict and difference is almost everywhere, even the exiguous part shouldnt be neglected. So it is a wise decision to take the above cultural element into consideration while bringing the products into world market. 3.5 Geographical Location Differences In cultures, the location may be regard as an important element. In languages, different locations have different languages cultures, and it can interpret differently in different cultures. For example, snow has become an indispensable part of Eskimos life. So they have a quite large vocabulary of different kinds of snow in their language. While people living in India can hardly imagine what is snow, what snow looks like. So there is no word for snow. There is another example: China has once produced a series of agricultural machines called à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ because of the geographical location of China. Chinese people think that à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ is a symbol of warmth which means good omen. In China, it means advantageous conditions as the Chinese à ¤Ã‚ ¸Ã¢â‚¬ ¡Ãƒ ¤Ã‚ ºÃ¢â‚¬ ¹Ãƒ ¤Ã‚ ¿Ã‚ ±Ãƒ ¥Ã‚ ¤Ã¢â‚¬ ¡Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ ªÃƒ ¦Ã‚ ¬Ã‚  Ãƒ ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ (Zhou Ruxin, 2004). But in western countries, east wind has totally different meaning. For them, their west wind is the same as our east wind. Therefore, though the brand name was put into East Wind, many people hold that the more proper name might be West Wind. IV. Conclusion Culture is the product of historical development of human beings. Advertising is the product of social and economic highly development. In modern society, advertising plays an increasingly heavy role. In a sense, the advertising impacts on our lives all aspects. It not only transmits product information to us, more transmit a kind of cultural awareness. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Advertisement , as a community cultural patterns, since its naissanceà ¯Ã‚ ¼Ã…’embodies cultural uniqueness and nationality. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. But cultural background of one nation, after all, has obstacle. In the contemporary world, with the development of globalization, no matter Chinese or Western advertising, cultural dialogue and cross-cultural communication is absolutely necessary to survive and make further development. Thus the advertisement both in China and west can win amalgamation. Boldly speaking, our purpose is to make the current advertisement to achieve a bourn of seeking common points while reserving difference, seeking uniqueness while together. This study attempts to provide some information for the advertisers through comparison between Chinese and Western advertisements in the process of international and int ercultural communication.

The Culture of Pakistan Essay -- Culture Cultural Essays

The Culture of Pakistan I am always fascinated with other people's cultures. The New York or Californian culture always amazes me although these states are in the United States. These areas of the nation seem very different than Texas. I do not have any friends that have recently moved here from another culture so, I set out to my neighborhood Stop N Go. The clerks at this convenience store are all from other countries. One clerk whom I have talked to many times, named Sohail Shah, always spoke of Pakistan. I often listened to his stories of being in the Karachi police force or of Pakistan's different customs. Sohail Shah, a thirty year old male clerk at the Stop N Go located on North Braeswood near Chimney Rock, has been in the United States for four years. He moved here with his wife and two children to "escape punishment". Sohail claims he was in the secret police protecting the president when many governmental changes were made. Many of his co-workers were put in jail for many years for reasons he would not openly discuss. He has to work two jobs because his wife does not work. According to Mr. Shah, she will never work. In Pakistan, women are to stay home and raise children. Currently, Sohail is observing the holy month of fasting called Ramadan. This is observed during the ninth month of the Islamic year and is ordained by the Koran, the Islam holy book. The fasting begins every morning at dawn and ends immediately at sunset. Muslims cannot eat, drink or smoke at all. In the evening, regular activities resume. The Islam driven culture of Pakistan shapes everyday life. Each day, all Muslims pray five times. The first is before sunrise, the second around noon, the third in the late afternoon, the fourth immediately after sunset, and the fifth before retiring and before midnight. They face the Kaaba, which is a small box in Mecca. No matter where a Muslim is, he will pause, face the East, and pray when it is time. When Sohail lived in Pakistan, he lived in a house with his whole fa mily. As an adult, he lived with his parents and siblings as well as his wife and children. The house was large enough to accommodate over fourteen people. All the women stayed home to keep up the house and prepare meals. If the women were to go to the market, they would completely cover themselves except for their eyes. Women were not to be seen in public without covers. A... ...like the idea that the family is very close. I don't know if my entire family could live under one roof, though. During the holidays, tensions build when my whole family is together(grandparents, aunts, uncles, and cousins). The situation of the wife staying home to keep up the home, prepare meals and take care of children is a positive characteristic. When my parents were young, their mothers stayed home to do the same tasks. I believe if the economy in the U.S. improved, the mothers would stay home, if they were still married. The way of conducting funerals is sort of peculiar. Wrapping the body in a grass mat that is tied shut at the ends is bizarre by my standards. I would prefer the casket approach to funerals. My feelings towards the Pakistani culture could be defined as xenocentric. I feel that the United Stated was once family focused and crime free. I would like to live in a culture such as Pakistan's but without such extreme religious influence. I do not agree that women should be covered up in public or that they are not allowed into cemeteries. For Pakistan to be my ideal culture, it would have somewhat the same norms but freedom of religion and equality for women.